A lot of job offers with a few Whispers on Twitter suggests scooter companies such as Lime and Superpedestrian prepare to operate in London and New York – two of the last remaining frontiers of shared scooter services.
A review of job postings, company websites and LinkedIn shows Lime and Dott gearing up to launch in London, while Lime, Superpedestrian and maybe even Spin gearing up for New York. While job postings don’t provide definitive proof that these companies have secured these coveted permits, they do identify companies that think they will win.
The London Department of Transport and New York City Council approved their respective electric scooter riders in the summer of 2020, as city dwellers sought out socially remote modes of travel. The London pilot should have started in early 2021, and the New York pilot was originally scheduled to launch on March 1, but no city has even named the companies that will still be awarded concessions. Sources close to the negotiations say London is delaying the announcement until the mayoral race ends on May 6.
Dott, Tier and Lime for London?
There has been speculation that Dott, Lime and possibly Tier will share the streets of London once the pilot takes off. Information on Dott and Lime’s websites, LinkedIn profiles and recruiting pages shows that they are recruiting for positions in the city. Industry sources told TechCrunch that Tier has a London-focused job posting listed on its page which has since been deleted.
Dott, who does not appear to already have a footprint in the UK, is recruiting a UK based operations manager to “build operations from scratch in the UK”. They are also hiring a public policy manager to be the “voice of the Dott UK market”.
On Dott’s website, a map showing the service areas shows a small yellow flag above London. Clicking on the flag leads to a 404 “page not found” error page.
Lime, a mobility company that seems to be rapidly conquering the world, is already present in London in the form of its Jump e-bikes, who made an appearance last summer. New job postings on LinkedIn suggest they’re gearing up to expand.
Company LinkedIn page reveals call for London-based company General manager whose responsibilities include the construction and implementation of “the operational infrastructure to ensure market growth in the UK”. This gig was posted a week ago and they are actively recruiting for it on LinkedIn.
About a month ago, Lime also published a London-based article. Director of Operations role, for which he always seems to be recruiting.
Voi could also still be in the running based on her job postings on LinkedIn. On Thursday, the company added a call for a supervisor ambassador for a six-month post in London. It seems like some sort of field role, and its temporary nature might have something to do with the one-year pilot from London. It is also possible that the company is simply looking for someone in a central city to manage the other UK cities where Voi operates.
Bird has already been in London Olympic Park since the summer, and he actively lobbied for a change in London law around scooters driving on roads or sidewalks. This presence could explain why Bird’s exploitation map highlights London, but to make matters more confusing, the company is hiring a associated with operations to ostensibly manage the operations of the City of London and general operations in the United Kingdom.
New York could reward Lime, Superpedestrian and others
Lime is no stranger to New York. His E-bikes have always been a feature at The Rockaways, Queens. Now he has two vacancies – for one mechanic And one operations specialist – which specifically mention the management, maintenance, deployment and recovery of Lime’s e-scooters.
Superpedestrian, which is based in Cambridge, Massachusetts, has four new job postings between its website and LinkedIn. On the site there is a call for a chief of staff ideally based in NYC to support the CEO. Also listed is a General manager position; his duties include “being responsible for the growth and success of our part of scooters in New York and New Jersey.”
On LinkedIn, Superpedestrian posted two New York-based posts. The first, posted a week ago, is a associated with operations which will deal with things like scooter charging, safety inspections, scooter deployment, and scooter repair and assembly. The second is a scooter mechanic, posted a month ago, but to be honest the post includes the caveat: “If we are privileged to operate in New York …”
Spin also posted (about a week ago) a Operations Manager based in New York. The employee hired for the role will be responsible for “Spin’s day-to-day operations, managing drivers and mechanics, and building a highly efficient operations team.” This doesn’t specifically indicate that the Ford-owned company won New York City, but the job appears to be involved in field tasks. The post also hints that the new recruit would lead the construction and deployment of Spin’s vehicles.
With a huge presence in Europe but absolutely none in the United States at the moment, Voi was hopeful that NYC would be its entry into the country. The company hasn’t posted any specific New York job vacancies, but its job board has a drop-down menu of locations that includes NYC.
Finally, Bird is adding to the mess of guesswork with two New York-based LinkedIn jobs. the General manager position, posted four weeks ago but still being recruited, seems to require someone to get involved fairly locally. the associated with operations The role, released on Wednesday, is a bit more vague as to whether the new recruit will be in the field in New York or not.