It’s a new record! Mickey Mantle card sold for $12.6 million: NPR


A Mickey Mantle baseball card is on display at Heritage Auctions in Dallas earlier this summer. A mint condition Mantle card sold for $12.6 million, exploding through the record books.

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It's a new record! Mickey Mantle card sold for $12.6 million: NPR

A Mickey Mantle baseball card is on display at Heritage Auctions in Dallas earlier this summer. A mint condition Mantle card sold for $12.6 million, exploding through the record books.

LM Otero/AP

NEW YORK – A mint condition Mickey Mantle baseball card sold for $12.6 million on Sunday, exploding into the record books as the highest paid sports memorabilia in a market that has grown exponentially more lucratively in recent years. years.

The rare Mantle card eclipsed the record posted a few months ago – $9.3 million for the jersey worn by Diego Maradona when he scored the controversial ‘Hand of God’ goal at the FIFA World Cup. 1986 football.

He easily topped $7.25 million for a Honus Wagner century-old baseball card recently sold at a private sale.

And last month, the heavyweight boxing belt Muhammad Ali picked up in 1974’s “Rumble in the Jungle” sold for nearly $6.2 million.

All are part of a booming market for sports collectibles.

Prices have gone up not only for the rarest items, but also for parts that might have gathered dust in garages and attics. Many of these items arrive on mainstream auction sites like eBay, while others are auctioned off by auction houses.

Due to its near-perfect condition and legendary subject matter, the Mantle card was destined to be a top seller, said Chris Ivy, director of sports auctions at Heritage Auctions, who led the auction.

Some have seen collectibles as inflation protection over the past two years, he said, while others have reignited childhood passions.

Ivy said savvy investors see inflation coming — as it is. As a result, sports memorabilia has become an alternative to traditional Wall Street investments or real estate, especially among Gen Xers and older millennials.

“There’s only so much on Netflix and ‘Tiger King’ that people could watch (during the pandemic). So, you know, they were going back to their hobbies, and clearly collecting sports was one of them,” said Ivy, who noted a slight uptick. in calls between potential sellers.

Add to that interest from wealthy foreign collectors and you have a confluence of factors that have made sports collectibles particularly attractive, Ivy said.

“We kind of started to see growth and price increases that led to some media coverage. And I think that kind of all kind of built on itself,” he said. . “I would say the onset of the pandemic really added fuel to that fire.”

Before the pandemic, the sports memorabilia market was estimated at more than $5.4 billion, according to a 2018 Forbes interview with David Yoken, the founder of Collectable.com.

By 2021, that market had grown to $26 billion, according to research firm Market Decipher, which predicts the market will grow astronomically to $227 billion within a decade — fueled in part by the rise so-called NFTs, or non-fungible tokens, which are digital collectibles with unique encrypted fingerprints.

Sports cards were in particular demand as people spent more time at home and the opportunity arose to rummage through potential treasure troves of childhood memorabilia, including old comic books and small stacks of chewing gum cards featuring sports stars.

According to Stephen Fishler, founder of ComicConnect, who has watched the growing increase – and profitability – of collectibles traded at auction houses, this lure of making money off something that might be in the his childhood basement was irresistible.

“In a nutshell, the world of modern sports cards has gone crazy,” he said.

The Mantle baseball card dates to 1952 and is widely considered to be one of the few baseball legends in pristine condition.

The auction brought in a handsome profit for Anthony Giordano, a New Jersey waste management entrepreneur who bought it for $50,000 at a New York trade show in 1991.

Mantle, who hit the switch, won the Triple Crown in 1956, was a three-time American League MVP and a seven-time World Series champion. The Hall of Famer died in 1995.

“Some people might say it’s just a baseball card. Who cares? It’s just a Picasso. It’s just a Rembrandt to others. It’s an art thing to some people,” said John Holden, professor of sports management law at Oklahoma State. and collector of amateur sports cards.

Like works of art that have no intrinsic value, he said, when it comes to sports cards, the value is in the eye of the beholder – or in the wallet of the bidder. potential.

“Value,” Holden said, “is what the market is willing to support.”


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