Italian automaker Lancia is reborn as an all-electric brand


Lancia, the Italian automaker owned by Stellantis alongside Fiat, Chrysler, Citroën, Vauxhall and Peugeot, is being relaunched as an electric car brand. The company has announced plans to produce three electric vehicles between 2024 and 2028: a new Ypsilon, a new Delta and an unnamed “new flagship”. The brand is also getting a new logo, the eighth in its 116-year history, reminiscent of its 1957 design.

By 2028, Lancia is expected to sell exclusively electric vehicles. But like Electrek remarks, the company only sells one car (the Ypsilon) in one market (Italy). So it shouldn’t be too difficult to phase out sales of its combustion engine cars.

Lancia brand CEO Luca Napolitano stands in front of Lancia’s ‘three-dimensional manifesto’ sculpture and new logo.
Picture: Lancia

Alongside its EV plans and new logo, Lancia has also revealed a new design language it says will guide the creation of the next three cars. He literally built a physical sculpture to serve as a “three-dimensional manifesto” of these design principles (pictured above). Lancia CEO Luca Napolitano calls the sculpture, dubbed “Lancia Pu+Ra Zero”, a “work of art in which the past and the future are in constant contact, in which elegance is balanced with ‘radical spirit of forms’.

Apparently, “Pu+Ra” is short for “Pure and Radical”, in case you were wondering.

Lancia’s announcement lacked details on the electric cars themselves, but Coach notes that they will likely be based on Stellantis’ small electric STLA platform which is also used for the Peugeot e-208 and Vauxhall Corsa Electric. The new Lancia cars are expected to be sold in Italy and a handful of other European markets to start, before expanding over time.


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