Ipl Value Per Game Crosses Rs 100 Crore Mark On Day 1, Roost Digital Rights Rule

The Indian Premier League’s media rights auction has witnessed a strong bid for TV and digital rights from the Indian subcontinent, with the cash-rich league’s per-game valuation hitting more than a whopping Rs 100 crore.

With the auction entering the second day, the cumulative valuation of media rights could well reach the staggering mark of Rs 50,000 crore, which will be one of the largest in terms of global rights in all sports.

Four of the seven players in the fray—Viacom18, Disney-Star, Sony and Zee were involved in a nearly seven-hour slugfest that remained inconclusive with Package A (Indian TV rights) and Package B (rights Indian digital media) cumulatively fetched more than 42,000 crore (approximately USD 5.37 billion) and still counting. The final result may not be released late Monday or Tuesday, as the battle for packages A and B will continue on Monday. Once it is completed, the winner of package B can challenge for package C which has 18 games of non-exclusive digital rights for Rs 16 crore per game and then package D (overseas TV and digital rights combined at Rs 3 crore per set) will come up for auction.

“As of now, after 5:30 p.m., the TV offer has increased to Rs 57 crore per game from its base price of Rs 49 crore and digital rights in India have seen incredible growth from its Rs 33 crore at Rs 48 crore per game,” a senior BCCI official said.


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