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IPL Media Rights Tender, Apple chooses IPL Tender joins the race to bid on RIGHTS


Tender for IPL media rights – Apple chooses IPL tender: Another global tech giant has chosen the IPL Media Rights Tender. Apple, the most profitable company in the world, bought the ITT document for the media rights of the IPL 2023-27 cycle. InsideSport has learned that Apple’s India office has chosen the ITT document but has not yet decided whether or not to participate in the tender: Follow IPL 2022 LIVE updates and IPL Media Rights Tender LIVE updates with InsideSport.IN

Apple in SPORTS RIGHTS – Apple chooses IPL tender: Will Apple bid for IPL rights?

  • It is widely reported in US media that Apple is willing to spend billions on LIVE Sports content. It is also reported that Apple is in discussions with NFL, NASCAR and NBA to acquire the rights packages.
  • Apple has already acquired the rights to a Friday night package of Major League Baseball games, extending Silicon Valley’s reach in the sports world. Under the terms of the new pact, Apple will have exclusive television rights to two “Friday Night Baseball” games every week – totaling around 50 per year
  • InsideSport has contacted Apple EXECUTIVES in India to verify their seriousness in bidding for the IPL rights. But got no answers.

Tender for IPL MEDIA rights: Key deadlines

  • The deadline to buy the ITT ends on May 10
  • Potential bidders have already requested clarification on the RFP
  • June 12 is the LIKELY date for the electronic auction

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IPL Media Rights Tender – Who are all in the running? So far, 9-10 parties have chosen ITT documents. This includes in particular the licensee Disney Star Network, Sony Pictures Network, Reliance Viacom 18, Amazon Prime, Sporta Technologies Pvt Ltd (Dream 11 FanCode), Zee Entertainment Network.

Besides regular hopes, likes

UK’s Sky Sports and South Africa’s Supersport have chosen the ITT document but will only bid for their respective territories (rest of the world).


  • Bundle A – Indian Subcontinent Broadcast: The base price in this category is Rs 49 crore per game. The overall base price of 74 Games would be Rs 18,130 crore for five years.
  • Package B – Indian Subcontinent Digital Rights: The base price of this package is Rs 33 crore per game. For five years, the calculation is Rs 12,210 crore.
  • Package C: Non-Exclusive Package (DIGITAL): The highly controversial special package is in Bundle C which comprises 18 games and the reserve price in this bundle is Rs 16 crore per game. At 74 games per season and calculated over five years, the price of this package is Rs 1440 crore. These 18 games in this package will be – opener, 4 playoff games and 13 evening double header games
  • Package D: Rights from the rest of the world (outside the sub-continent): The base price of this package is Rs 3 crore per game. The combined value of the reserve price is Rs 1110 crore for five years.

IPL Media Rights Tender: IPL Ratings Drop, Sony Network Executive Says ‘BCCI Needs Reality Check’

Tender for IPL media rights – Is the base price of IPL rights in question? One of the big contenders for IPL media rights for the next cycle, Sony Pictures Network (SPN) has now started hammering BCCI at the drop in RATINGS for IPL 2022.

Sony questioned the ‘to soak’ base price charged by BCCI for IPL rights when prices are continuously falling.

“It’s a very aggressive reserve price and there has to be a reality check. IPL TV viewership has dropped over 34% and at a time when the rights are about to be renewed. » NP Singh, Managing Director and CEO of Sony Pictures Networks India (SPN)

So, is Sony still going to bid on the IPL rights?

“The expected outlay, given the reserve price, is very high and we will need to take into account the expected market growth as well as the possible economic and other risks that the market may see in the next five years,” he said. “So we will weigh everything before deciding what to do. ”

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Basic IPL Rights Price – What’s Holding SONY Back? The auction of the rights will be done via an e-auction module. The council has raised the BASE PRICE by almost 100% and that is the main area of ​​concern for one of the biggest broadcast houses in the country.

The last round of rights was sold to 16,347.5. BCCI has doubled the base price for 32,890 crores this time.

IPL Media Rights Tender: Sony Network’s Big Thumbs Down For High Base IPL Media Rights Price, Exec Says ‘Need Reality Check’

IPL Media Rights Tender – What’s holding SONY back? REASON 2

The sharing of digital rights was not well received by the broadcaster. The 18 matches in the digital rights package are NON-EXCLUSIVE and that’s another area of ​​concern according to NP Singh.

“We would have preferred linear and digital exclusivity at the same time, without these 18 non-exclusive games”, Singh told ET.

Follow IPL 2022 LIVE updates and IPL Media Rights Tender LIVE updates with InsideSport.IN


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