iPhone ‘Ultra’ in the works, supposed to offer better features than the Pro models: Mark Gurman

Samsung was the first smartphone maker to launch a smartphone globally with the Ultra brand. It was called the Galaxy S20 Ultra and offered the best possible hardware paired with Samsung’s best possible cameras in 2020. Samsung then launched a Galaxy Note 20 Ultra 5G and then merged its Note series with its S series with the launch of the Galaxy S22 Ultra a few years later. Xiaomi has also joined the ‘Ultra’ movement with the launch of its Mi 11 Ultra in 2021 and its recently announced successor, the Xiaomi 12S Ultra. A reliable source now suggests that Apple is also preparing to launch its own ‘Ultra’ device, which would not only offer more features than its ‘Pro’ models, but would also be more expensive.

According to Bloomberg’s Mark Gurman, Apple has been discussing internally launching a new iPhone model in 2024. This new model would be a higher-end iPhone compared to the “Pro” branded devices currently available and would also be priced more. higher than the currently available iPhone 14 Pro Max model. Gurman says that in a previous earnings call, Apple CEO Tim Cook was convinced that his customers would shell out more money for more features because the iPhone “has become an integral part of people’s lives. people”, allowing users to make payments, control IoT-enabled devices and also track their health status.

Gurman is betting on Apple by adding new improvements to the camera, over the improvements already expected from the iPhone 15 Pro models coming this year. Other expectations for this next “Ultra” iPhone also include a faster processor and possibly an even bigger screen. It could also be a portless iPhone, ditching the Lightning port to charge only wirelessly.

In his recent research notes, TF Securities analyst Ming-Chi-Kuo also mentioned the camera improvements that may be coming to the iPhone 15 series in 2023. In his tweets, he also explained how Apple could adopt the periscope lens for an upcoming iPhone 16. Pro Max or Ultra branded device. Adding a periscope lens would in theory offer improved optical zoom and also help better differentiate its Pro devices from Pro Max devices, starting with the iPhone 15 series itself.

With Samsung already offering two unique products like the Galaxy S Ultra model (with S-Pen capabilities) and the Galaxy Z Fold and Z Flip devices in its premium segment, it will indeed be interesting to see where and how Apple further diversifies its iPhones. premium. which is currently stuck with a form factor. With the outgoing iPhone 14 series, Apple is selling a basic iPhone 14 followed by a slightly more expensive iPhone 14 Plus with a larger battery and screen. Above are the higher-end Phone 14 Pro and iPhone 14 Pro Max models with better cameras and the new display with Dynamic Island cutouts.

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