The launch of the iPhone 14 series was a significant event for Apple given the impact of iPhone sales on its earnings, but it will likely have far-reaching effects on other players in the industry as these devices could change the dynamic of how we see and use our smartphones. The iPhone has always dictated trends in smartphone design, and some great features that Apple has introduced in iPhones over the years have been hard for OEMs to match. We still remember how Apple introduced the notch and Face ID, which several companies such as Xiaomi, Vivo, Oppo, among others, started to emulate with their handsets. Although they lacked the fancy Face ID technology, they did manage to offer a facial recognition feature which is still prevalent, even though the big notches are now all but gone.
The iPhone 14 Pro and iPhone 14 Pro Max have received a redesign which is the first major change for Apple since the iPhone X. Although late to the party, Apple has now switched to a punch-hole display but rather than a be considered a copycat, the new “Dynamic Island” goes way beyond what Android phone makers have managed to do and introduces a whole new user experience. There are a few additional features that Apple has brought with its latest iPhone 14 Pro models that OEMs may be forced to replicate in their future smartphones. Here are five things that cement Apple’s position as a trendsetter and game-changer in the smartphone market, and two that the company still needs to work on.
Five things Apple did well with the iPhone 14 Pro and iPhone 14 Pro Max
1.) iPhone eSIM only
Apple announced at the “Far Out” event that iPhone 14 models sold in the United States will not have a SIM tray and will only support eSIMs. It’s probably one of the most underrated features that started with Google Pixel 2, and was later popularized by Apple. According to a report by Counterpoint Research, companies like Samsung, Huawei and Motorola are among the 14 OEMs that have followed Apple and released smartphones with eSIM functionality. With the iPhone 14 Pro and iPhone 14 Pro Max debuting as the first eSIM-only smartphones, it won’t be long before competitors jump on the bandwagon.
“We believe that the launch of [the iPhone 14 series] with eSIM support is an inflection point for the industry, to ease the transition from physical SIM to eSIMs. An eSIM-only iPhone will not only embed eSIM in the minds of many consumers around the world, but it will also drive other OEMs to switch to eSIM in the future,” said Ankit Malhotra, Research Analyst at Counterpoint.
2. Perforated cutout: dynamic island
As already stated, Apple is probably the last company to introduce a punch-hole display, but it deserves credit for making the “dead zone” useful. We discussed this in detail in our weekly podcast, Orbital, in particular Apple’s efforts to implement software features around the pill-shaped cutout into something fresh and interesting.
Apple calls it Dynamic Island, probably because it gives the impression of an island centered in a large body of water. The pill-shaped cutout seamlessly expands to consolidate notifications, alerts, and background activity updates into one interactive place. It can work with all types of apps and use machine learning algorithms to surface the correct information. You can also touch and hold to control your music, keep tabs on a timer, and see an incoming call, all without having to switch between apps or even swipe down to see notifications.
We discussed this feature with IDC analyst Navkendar Singh. He says no Apple user cares about the big notch, but the company has been ridiculed for it. “Apple was like, ‘You wanted a pill [pill-shaped cut-out], we give you more.’ They were brilliant, nobody saw it coming, and I would say only Apple can do that,” he added. When asked if we can expect other OEMs to follow Apple’s lead in this regard, Singh said “yes” because Android is easy to customize. “We may not see it in Android 13, maybe in Android 14,” he said. Gadget 360.
Apple says it best: “Welcome to a makeover, multitasking, head-turning, game-changing iPhone experience.”
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3. The new 48-megapixel camera
Apple has always billed itself as the standard bearer of smartphone videography and despite many efforts, no other smartphone has come close to the video production capabilities that an iPhone can deliver. Although late to the party, the iPhone 14 Pro and iPhone 14 Pro Max managed to raise the bar yet again. Its cinematic mode now records video in 4K HDR at 24 fps – the film industry standard – allowing it to deliver the highest quality video on a smartphone, according to Apple. There’s an Action mode for smooth handheld videos, which uses the phone’s motion sensors and a larger sensor to crop the video, which improves stabilization.
iPhone 14 Pro and iPhone 14 Pro Max are the only phones in the world that let you shoot, view, edit and share video in ProRes or Dolby Vision HDR. Period.
4.SOS satellite communication
Apple has added a limited form of satellite connectivity to all iPhone 14 series handsets. This will allow users to send an SOS message when they don’t have cellular connectivity. For example, if you’re a hiker lost in the woods or suffer an injury that prevents you from moving, you can, in theory, use your iPhone 14 to send an SOS message and it could help you with your rescue. This feature is free for the first two years and will be available from Canada and the United States.
5. Collision detection
iPhone 14 models can detect car crashes with a new accelerometer that Apple says can detect extreme acceleration or deceleration up to 256 Gs. A new barometer can detect changes in cabin pressure potentially caused by airbag deployment and sudden changes in direction, and even the loud sounds of an impact can be used to recognize crashes. In such cases, the new iPhone will automatically call emergency services and notify your emergency contacts.
While this feature may seem unlikely to some, Tarun Pathak from Counterpoint Research explains it best. “It’s the features (crash detection, SOS) that companies don’t look at [from a] scale perspective. In fact, even a single life saved through the use of technology is a feat in itself. So I guess the idea is to apply the technology with a bigger global impact than looking at the regional landscape,” Pathak said. Gadget 360.
We can draw a parallel between collision detection and the SOS features of Apple Watch and iPhone 14. Millions of people use Apple Watch, but there have only been a handful of reported cases that put highlight the use of technology to save a life.
“This [the feature], I am sure that if used in India, it will bring significant developments, although operational challenges must be met. What [happens] once the SOS communication is finished, what happens after the detection of a crash? Do we have a response team as fast as in other countries? So things like that,” Pathak said, while explaining the feasibility of the feature in India.
When asked if this gave Apple an edge over other OEMs, Pathak noted that users could buy an iPhone 14 specifically for this. “It will be a good thing to have from the user’s point of view. Other brands like Huawei and Bullitt Group (a UK maker of rugged phones) have also already announced satellite connectivity services,” he added.
Two things Apple needs to do right
1. USB Type-C port and faster charging
One of the downsides of owning an iPhone for a few years is the non-availability of a USB Type-C port. We may see this in the future as Apple will test this for the iPhone 15. Apple may soon have to change the connector on its iPhones sold in Europe anyway as European lawmakers have agreed on a single charging port for mobile phones, tablets and cameras. With the introduction, we might also see an increase in data transfer and charging speeds.
Prices for Pro models have increased in India, confining them to a niche market. In our first impressions of the iPhone 14 and iPhone 14 Pro Max, we mentioned that Apple’s new Pro phones cost significantly more in India than in the US.
On the one hand, that might not be a problem for the typical buyer of an iPhone Pro model; according to Navkendar Singh. “Price doesn’t matter to Apple and the masses won’t buy an iPhone. Apple is doing well in terms of sales. Apple will still sell the iPhone 13 and iPhone 13 mini. As always, volumes will be driven by n-1 (previous generation models), the iPhone 13 series. Specifically the iPhone 13 and iPhone 13 Pro,” he said.
On the other hand, potential iPhone buyers might be frustrated that the most compelling features and benefits, such as the dynamic island, new always-on display, and camera capabilities, are limited. to the more expensive models. As prices continue to rise, it will be harder for many Indian buyers to justify buying an iPhone 14 Pro even if they were willing to pay for the latest and greatest in the past.
“As for the iPhone 14 series, the iPhone 14 Plus seems a little expensive for a non-Pro model. The Dynamic Island feature will not drive people to buy an iPhone 14 Pro or iPhone 14 Pro Max,” pointed out Singh When asked which of the new iPhone models will take the lion’s share of sales, Singh said he expects the iPhone 14 and iPhone 14 Pro to do well for a while. the holiday season.