Apple is aiming to hold a launch event on September 7 to unveil the iPhone 14 lineup, according to people familiar with the matter, rolling out the latest version of a product that drives more than half of its sales. The new iPhones will kick off a busy fall product season, which will also include several new Macs, low-end and high-end iPads, and three Apple Watch models.
Apple is updating its flagship product at a precarious time for the industry. Smartphone sales have started to falter as consumers grapple with inflation and a faltering economy. But Apple appears to be doing better than its peers: the iPhone sold well last quarter, and the company has signaled to vendors that it doesn’t expect demand to decline.
The Cupertino, Calif.-based tech giant usually announces other products alongside the iPhone, including the latest Apple Watches. The company typically launches the new iPhone in stores about a week and a half after its unveiling, and Apple is expected to stick with that model this year. Some retail store employees have been told to prepare for a major new product release on September 16.
Apple gained nearly 1% to $174.54 (around Rs 13,900) in New York. The stock remains down 2% this year, although it has recovered from a much deeper rout in recent months.
The company intends to stream the event online – rather than hold an in-person gathering – continuing an approach it took at the start of the pandemic. Apple’s launches are very neat affairs, and employees have already started recording segments of the presentation in recent weeks, Bloomberg News reported.
An Apple spokeswoman declined to comment on the timing of the event. Since the announcement is still about three weeks away, the company’s plans could change, but Apple usually unveils the latest iPhones in the first half of September.
The company held its latest event in June to announce its next round of software updates — iOS 16, iPadOS 16, watchOS 9, and macOS Ventura — and invited press and developers to its campus to watch a video of the presentation. . This arrangement was part of Apple’s slow return to more normal operations, a push that has included a return to the office.
On Monday, the company told its staff that it would be required to work in person three days a week starting Sept. 5, two days before the planned product announcement.
The standard iPhone 14 will look similar to the iPhone 13, although the company will eliminate the 5.4-inch “mini” version and add a model with a 6.7-inch screen. This will be the first time Apple has released a non-Pro iPhone with a screen of this size.
The company is planning bigger changes for the iPhone 14 Pro lineup. Apple will replace the front camera cutout, known as the notch, with a pill-shaped hole for Face ID sensors and a hole-sized area for the camera. This will give users a bit more screen real estate. The company is also adding a faster chip to the iPhone 14 Pro. Apple, meanwhile, will keep the A15 chip from the iPhone 13 in regular iPhone 14 models.
The biggest changes in the iPhone 14 Pro will be to the camera system, which will appear slightly larger to consumers. The Pro models will get a 48-megapixel wide-angle camera as well as 12-megapixel ultra-wide and telephoto sensors. Apple also plans to improve video recording and battery life.
For the latest Apple Watches, known as Series 8, Apple will add features for women’s health and a body temperature sensor. The standard watch will resemble the Series 7, but a new pro model will appeal to more sporty consumers. It will have a bigger screen, a sturdy titanium body, new fitness tracking features and longer battery life. The company is also planning a new Apple Watch SE, its low-cost smartwatch, with a faster chip.
Also coming in September: iOS 16, the software that will run on the next iPhones, and watchOS 9, the next Apple Watch operating system. And the company plans to launch macOS Ventura in October alongside iPadOS, the iPad operating system. The latter software was delayed by about a month, in part due to bugs surrounding its new Stage Manager multitasking system.
Apple is working on an updated low-end iPad with an A14 chip and a USB-C port, as well as new iPad Pro models with M2 chips for later this year, Bloomberg News reported. It’s also looking to launch new Macs before the end of the year as it runs versions of the Mac mini and MacBook Pro with M2-based processors.
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