Instagram is giving users the option to upload longer, uninterrupted stories, the social network confirmed to TechCrunch on Friday. Now when you post a story under 60 seconds, it won’t be split into segments. The business started test the change with some users late last year and has now rolled it out to all users worldwide.
“We are still working on ways to improve the Stories experience,” a spokesperson for Meta told TechCrunch via email. “Now you’ll be able to read and create stories continuously up to 60 seconds, instead of being automatically cut into 15-second clips.”
The new change is a welcome addition to the app, probably for users and viewers alike. Users will now be able to post uninterrupted stories that will not be interrupted, and on the other hand, viewers will no longer have to press continuously to skim through a long video that they may not want to see. But, the change could also be a turnoff for people who like the simplicity of short, bite-sized stories.
Additionally, the ability to post longer, uninterrupted stories somewhat blurs the lines between stories and reels, as you now have two options for posting a 60-second video.
As Instagram shifts to video, the social network is increasing timelines for its video products. In June, the company added support for longer Instagram reels of up to 90 seconds, up from the previous limit of 60 seconds. Instagram also recently made a change to the system that sees new video posts under 15 minutes automatically shared as reels.
The changes to Instagram’s video features aren’t exactly surprising given that when Instagram director Adam Mosseri introduced Instagram’s priorities for 2022, he said the company would dub the video. He even hinted that Instagram would consolidate all of its video products around Reels and continue to develop the shorthand product, indicating that we may see the lines between Stories and Reels even more blurred.
This all comes as Instagram is suing TikTok and has even gone so far as to roll out a full-screen TikTok-like feed that users have come to hate so much they’ve essentially forced the social network to backtrack on the controversial change. But that doesn’t mean Instagram is going to stop prioritizing video, as the recent change to Stories indicates that the social network is still pretty adamant about being a video-first platform.