Instagram’s popular link feature is now available to all of its users, regardless of their number of subscribers. The feature allows users to share external URLs on “stories” in the form of stickers. Instagram had been testing the feature since June of this year, but it wasn’t rolled out to all of its users until October 27. The company announced the development via Twitter.
Previously, link stickers were only available for verified accounts or those with a large number of subscribers. But the Facebook-owned social media giant recently opened it up to the public, attributing the move to its strategy of letting people share what matters to them.
The new link functionality will replace the swipe up functionality, which until now has helped direct users to the desired URL. The swipe up feature was discontinued in August.
The new feature is only available for Stories, and Instagram has no plans to expand it to the main feed or any other feature at this time.
Development is a great initiative for small businesses and individuals who want to better interact with their subscribers. It can be used to direct potential buyers to a product or service that the user wants to promote, thus giving small businesses the advantage of using Instagram to drive direct traffic to their websites.
To use the new feature, you must first upload content to “Stories”. Then find the link tool in the navigation bar and enter the URL you want to share. You can adjust the location of the link according to your design.
No place for hate
The social media reader is also clear on their take on those who are spreading hate speech or disinformation using the new feature. Accounts that repeatedly violate the app’s policies on these matters will be reviewed and will lose access if they fail to comply.
(Edited by : Shoma bhattacharjee)