Inside the luxurious $60,000 Grammy gift bags: robot dogs and liposuction – National
Is Beyoncé really going to use a robot pool cleaner?
This year’s Grammy Awards loot bag included all the things that music’s biggest artists probably didn’t know they needed.
All celebrities who attended the 2023 Grammys on Sunday had the opportunity to take home a free gift bag – or in this case, a suitcase – worth more than US$60,000. Every celebrity, whether they left the arena with a gold gramophone or not, could take home a bag.
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The loot bags were selected by Los Angeles-based marketing firm Distinctive Assets, which has been responsible for creating the bags for over 20 years.
There are reportedly 75 freebies in this year’s suitcase, including a yet-to-be-released robot dog called Dog-E and a $10,000 voucher for arm liposuction at the ArtLipo Plastic Surgery Clinic.
Other items included in the 2023 Grammy Goodie Bag include:
Bugaboo has also donated a stroller, worth over $1,000, to the Baby2Baby charity for every celebrity who brings one home.
Lash Fary, the co-founder of Distinctive Assets, told NBC that “at least half” of the items included in the loot bag come from small businesses.
Fary added that while the gift bags are free, artists must pay taxes on the items and declare them as a business gift. He told NBC that most celebrities aren’t impressed with the fees attached.
“For these people, taxation is a pretty irrelevant issue,” Fary said.
He teased some of the posts on Instagram last month.
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On TikTok, curious music fans got a special peek inside the Grammys suitcases in the days leading up to Sunday’s ceremony. Toys, electronics and skincare were seen crammed into rows of black suitcases.
Many snacks were also added to the goody bags, including red vines, Cliff bars, cashews and disc-shaped Rice Krispie candies.
Fary has big ambitions for celebrity gift bags in the future. He said he dreamed of one day donating an electric vehicle.
For now, maybe Harry Styles is celebrating his Album of the Year win with his newest robotic sidekick Dog-E by his side.
© 2023 Global News, a division of Corus Entertainment Inc.
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