Inflation bothers India the most, says Kantar’s Deepender Rana


In the recently released data from Kantar’s Global Problems Barometer, Kantar found that the invasion of Ukraine remains the top concern for people in India, followed by economic worries and the cost of living crisis.

Storyboard18’s Ankita Saxena talks to Deepender Rana, Executive Managing Director – South Asia, Insights Division Kantar, about the likely impact of these global crises on brands across all categories and its impact on consumer demand, in especially during the upcoming festive quarter.

“India’s biggest concern is clearly inflation and in a way Europe is worried about war. India is worried about war in a different way, namely the impact on commodity prices, fuel prices and what fuels inflation,” he said.

Watch the attached video to learn more


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