Ineos Grenadier prices jumped as much as 14.8% or $13,000 as the company said it had to pass on higher energy, material and transport costs.
Entry price for a Grenadier is now $97,000 before road charges for the two-seat utility wagon, with the five-seat station wagon starting at $98,000. Previous entry points were $84,500 and $85,500 plus roads.
The price increases will affect those who order a Grenadier from now on, but existing order holders (the first brand ambassadors) will receive price protection, including on any order changes they may make.
Although deliveries to customers won’t start in earnest until early next year, the Australian arm of Ineos has an order bank that stretches to the end of 2023, which means that orders for today will cover vehicles built around August or later.
Although the company does not disclose the size of its order bank, Australia is currently the world’s third largest source behind the UK and Germany – although the US has not yet entered service.
A $5,000 deposit – refundable until the vehicle contract is signed – remains the amount required to secure a build location.
While price increases may be hard for new buyers to swallow, options in the hardcore 4×4 market are limited as orders for the LandCruiser 70 remain closed due to frenzied demand unmatched by supply. .
There is no haggling, with Ineos using an “agency model” with fixed pricing. The company will control inventory and pricing, and pay dealer partners a “direct commission,” somewhat in the style of Mercedes-Benz and Honda.
Ineos will still charge the same price for the straight-six diesel and petrol options, both sourced from BMW and codenamed B57 (diesel) and B58 (petrol). Matching the class leaders, the Grenadier will also have a braked towing capacity of 3.5 tonnes.
MORE CAR DETAILS: 2023 Ineos Grenadier price and specs
The Grenadier is the brainchild of Sir Jim Ratcliffe, the billionaire British engineer and chairman of multinational petrochemical giant Ineos. No expense was spared for his passion project.
The official story says that Ratcliffe was hanging out in London’s Grenadier pub in 2017, lamenting Land Rover’s decision to kill off the old Defender and replace it with the new, more modern and luxurious SUV model.
Ineos Automotive Australia will be a factory-backed operation rather than an independent authorized distributor, with Australia seen as an important launch market with a large audience of ‘hands-on’ workers and hobby enthusiasts already making the queuing and engaging.
The company will support the launch of its rugged 4×4 in Australia with 29 retail locations, many of which will rightly be based in areas beyond the city limits. Among the launch partners are dealer groups, but also 4×4 specialists and agricultural equipment dealers.
The company has appointed Justin Hocevar to head its Asia-Pacific operations, who previously ran Mini Australia and Renault Australia, and was a senior executive at Jaguar Land Rover and BMW Motorrad.
The production grenadiers will be built in a 210,000 square meter former Mercedes-Benz (Smart) factory in Hambach, France, since purchased by Ineos. Since 2019, the plant has received A$770 million in upgrades, funded by both Mercedes-Benz and Ineos.
The bespoke development vehicles were built by Magna in Austria and underwent a widely covered and public torture testing program.
Ineos Grenadier 2023 prices
Ineos Grenadier utility wagon
- Base: $97,000 (up 14.8% or $12,500)
- Fieldmaster Edition: $107,400 (up 12.5% or $11,905)
- Trailmaster Edition: $108,525 (up 13.6% or $13,030)
Wagon Ineos Grenadier Station
- Base: $98,000 (up 14.6% or $12,500)
- Fieldmaster Edition: $109,525 (up 13.5% or $13,030)
- Trailmaster Edition: $109,525 (up 13.5% or $13,030)
All prices exclude road charges and the Grenadier is exempt from luxury car tax
MORE: Ineos Grenadier exempt from luxury car tax, reduced priceMORE: Ineos Grenadier production underwayMORE: 2022 Ineos Grenadier review, prototype ride-along