India’s biggest business lobby expects 3.2 million marriages next month


Although mostly unorganized, an analysis by KPMG titled India Online Marriage and Marriage Services Market Research estimated the size of India’s marriage market at Rs 3.68 trillion in 2016.

Wedding season is here in full glory and after two years of slowdown due to the COVID-19 pandemic, the celebrations should be bigger. This is reflected in an estimate compiled by the Confederation of All Indian Traders (CAIT), which expects more than 32 lakh marriages to be performed between November 14 and December 14.

The bigger the wedding, the bigger the expenditure and, bearing this in mind, CAIT’s estimate sees the wedding market generating trades of around Rs 3.75 lakh crore during this period.

Research shows that in Delhi alone, 3.5 lakh of marriages are expected to be performed. Meanwhile, around 1.5 lakh marriages are estimated across Rajasthan in November, the highest in more than two years, according to news agency PTI.

The wedding industry boom this year

According to another survey by WeddingWire India, the Indian subsidiary of The Knot Worldwide, 42.5% of wedding vendors’ monthly profits will exceed pre-pandemic figures.

The company recently conducted a wedding vendor survey of over 220 vendors. and noted that about 31% of providers have increased their fees this year.

“A guest list of 100-250 is the new norm for 34% of couples and families. Themed and personalized weddings are emerging as the latest trends in the wedding market. Couples are also more attracted to sustainable options for their big day,” according to the survey. said.

In its latest trend survey, which was conducted in October 2022, online wedding platform Weddingz.in recently identified new trends in the wedding industry. When it comes to trends, 63% of millennials are going digital and planning their weddings online rather than going the traditional route.

Although mostly unorganized, an analysis by KPMG titled India Online Marriage and Marriage Services Market Research estimated the size of India’s marriage market at Rs 3.68 trillion in 2016.


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