Iliza Shlesinger explains why new moms deserve more

PAID CONTENT. E! was paid by Willow to write this article. Prices are correct at time of publication. Items are sold by the retailer, not by E!.

Whether you’re a new mom or pregnant, breastfeeding is probably on your mind. Along with choosing the perfect name and coming up with the ultimate birth plan for your child, finding the right breast pump is another big decision that takes a lot of research and thought. Thankfully, Willow Innovations, Inc., creators of the world’s first all-in-one portable breast pump, addresses common challenges new moms face, especially when it comes to breastfeeding.

In its “Register for More” campaign, the FemTech Corporation is initiating conversations about how society supports mothers and advocates for a better way forward. The Willow brand called on the actress and new mother Iliza Schlesinger bring the common experiences of early motherhood to life with a comedic twist. Iliza wrote and headlined the brand’s new campaign ad depicting an over-the-top baby shower and well-meaning advice that often leaves new mums unsupported. Iliza plays all the characters in the ad, including a “cooler” version of herself who reminds moms “it doesn’t have to be like that.”

“Moms deserve empathy and humor,” Iliza explained. “Team Willow was on board with me to satirize some of the characters in Mom’s inner circle. This ad is about seeing the world from Mom’s perspective and bringing some levity to our challenges.”

With Willow’s portable breast pumps, moms can feel empowered to move and pump without cords, tubes, dangling bottles or noisy motors. Additionally, moms can register for additional support and tools at For more information on breast pumps that won’t slow you down, scroll below!


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