HTC is hosting an event on June 28 where it is expected to launch its “metaverse” smartphone under the Viverse brand. The phone is supposed to focus on delivering augmented reality (AR) and virtual reality (VR) experiences. Earlier this year, the Taiwanese company introduced the Viverse interoperable ecosystem to set the stage for a return to the smartphone market as well as grabbing attention with its immersive, experience-driven developments. HTC notably has Vive as a dedicated division to offer VR solutions. This division manages the Viverse brand.
The official HTC account on Twitter has published a teaser image next to the June 28 launch schedule announcement. The image indicates the launch of the smartphone and includes Viverse branding. The tweet also carries a tagline that reads: “Connect to the future”.
At this year’s MWC, an HTC executive reportedly announced the launch of the company’s “metaverse” smartphone. It was supposed to debut in April, although the New Taipei-based company delayed the announcement. It would be postponed due to ongoing supply constraints that are also affecting other manufacturers.
The new HTC phone is said to have high-end specs and come with 5G support. However, the exact specification details have yet to be revealed.
HTC at MWC in March also showcased its new VR experiences and announced Viverse as the brand to enter the nascent “metaverse” market and related fields. It has also launched products such as VR-based Vive Browser, Vive Connect for simulated experiences, and the Vivo Guardian VR tool to help parents, guardians and teachers protect minors entering the immersive world.
“Viverse provides seamless experiences, accessible on any device, anywhere, and is enabled by virtual and augmented reality, high-speed connectivity, AI, and blockchain technologies in which HTC has invested for several years. years,” HTC co-founder and president Cher Wang said when announcing the new brand.
HTC has already gained popularity in the smartphone market. However, it has lost ground following the expansion of Chinese suppliers.
In 2017, HTC sold much of its smartphone business to Google for $1.1 billion (about Rs. 8,600 crore). The transaction was completed in January 2018. The company also merged its remaining smartphone division with its VR team to streamline the business.
However, HTC confirmed in 2018 that it had no plans to exit the smartphone market altogether. He also introduced the phone called HTC Exodus 1 to appeal to people who were advocating blockchain technology at the time. The company expanded this development by bringing the Exodus 1 in 2019, although its two recent phones failed to reach the masses.