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What is the eCommerce equivalent of an in-store personal shopper? Some would say a chatbot or “You might also like” feature on a product detail page. We think it’s a little more nuanced than that. But certainly not more complicated. It is because our friends from Paloma have automated the personal shopping experience for online merchants!

In the next few paragraphs, we’ll discuss how your brand can use personalized shopping to boost conversion 👇

Using conversational quizzes to simulate a personal IRL shopping experience

We’re ride-or-die e-commerce fans, but there can be difficult to simulate the IRL shopping experience when it comes to things like size and fit preferences. That being said, smart quizzes powered by Dynamic Product Matching can help predict and gauge customer preferences even better than a physical store experience.

With Dynamic product matching, you’re not only using data to inform your buying decisions, but you’re also collecting more data every day to continuously improve your product match results.

{You are guaranteed to eat your online store and it’s time to choose a website (or CMS). But you know this is not a decision to be taken lightly. The CMS you choose must above all: Be easy to use and configure. Be practical to personalize. And of course, be reliable. Be optimized for SEO position. Offer various additional functionalities in terms of marketing. That’s why today we’re doing our best to tell you about one of the most common CMS of the moment: Shopify. In this introductory article, we will explain to you: What Shopify is and what is specific about it. The different costs it offers. Its strengths and technical problems compared to other software. But beware, it does not end there, as a bonus we will give you a series of tips to optimize SEO on this site if you finally opt for this one. Let’s go ! [ ]What is Shopify and why you should consider using it Unlike other e-commerce platforms, Shopify works as a SaaS (Software as a Service). That means you don’t have to set up anything on your computer to use it because it’s in the cloud. In addition, the platform is responsible for configuring all the technical aspects of your company: hosting, the payment gateway, updates, etc. So you will only have to configure it and attract prospects. But beware, this comes at a price: to use Shopify, you will need to pay a monthly subscription. ✅ 1. How much does Shopify cost? In the beginning, Shopify gives you a 14-day free trial. But at the end of this period, you will have to take one of its paid plans to continue using it. Here are the three options available: Basic Shopify Plan ($ 29 / month): the fastest. It allows you to craft unlimited products and categories. Shopify Plan ($ 79 / month): In addition to the previous specifics, this plan offers the possibility of manufacturing discount codes and optimal result reports. Advanced Shopify Plan ($ 299): For larger establishments. If you have multiple external wholesalers, this plan will allow you to automatically calculate shipping costs with each one. To this, you must also add the rate (between 2.4% and 1.8%, depending on the plan you have chosen) for each payment received by credit card. | 2. Benefits of Shopify The thought of paying for a CMS may put you off, but tell yourself that Shopify users have only been increasing lately. there is a reason, right?

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