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How the Starbucks Reusable Red Holiday Mug Became a Seasonal Must-Have


How the Starbucks Reusable Red Holiday Mug Became a Seasonal Must-Have

Next year, Starbucks Red Tumblers will commemorate their 25th anniversary and some will surely be celebrating it. Here’s how a simple red mug became a “distinctive and important” part of the vacation.

They started in magenta, changed their design every year, had slogans that were seriously shared and mocked by the Twittersphere, were hijacked as political and cultural talking points, had their long-awaited release dates criticized as being just too early to start the holiday season and so much more.

But whatever scenario surrounds them each year, there’s usually one left: loyal customers often swarm the coffeehouse chain every year on the release date of Starbucks’ red holiday mugs.

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