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How Nike fell behind in the innovation race
How Nike fell behind in the innovation race
October 21, 2023, 10 a.m. ET
Nike made a rapid return earlier this month in the battle of the super-shoes when marathon runner Kelvin Kiptum set a world record wearing a new iteration of the company’s Alphafly 3. But the sneaker maker is losing steam in other races.
Competitors like Hoka and On are gaining ground among runners and with people looking for something comfortable to wear to work or school. Adidas and New Balance are also making headway in the streetwear market by bringing back old models in dozens of colorways, moves similar to those in Nike’s own playbook.
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