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How Nike fell behind in the innovation race

How Nike fell behind in the innovation race

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October 21, 2023, 10 a.m. ET

Nike made a rapid return earlier this month in the battle of the super-shoes when marathon runner Kelvin Kiptum set a world record wearing a new iteration of the company’s Alphafly 3. But the sneaker maker is losing steam in other races.

Competitors like Hoka and On are gaining ground among runners and with people looking for something comfortable to wear to work or school. Adidas and New Balance are also making headway in the streetwear market by bringing back old models in dozens of colorways, moves similar to those in Nike’s own playbook.

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Eleon

With a penchant for words, Eleon Smith began writing at an early age. As editor-in-chief of his high school newspaper, he honed his skills telling impactful stories. Smith went on to study journalism at Columbia University, where he graduated top of his class. After interning at the New York Times, Smith landed a role as a news writer. Over the past decade, he has covered major events like presidential elections and natural disasters. His ability to craft compelling narratives that capture the human experience has earned him acclaim. Though writing is his passion, Eleon also enjoys hiking, cooking and reading historical fiction in his free time. With an eye for detail and knack for storytelling, he continues making his mark at the forefront of journalism.
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