How Fernanda Carapinha helps women entrepreneurs build their empire


FErnanda Carapinha, Founder and CEO of WE Global Studios, is building a members-only digital platform that aims to advance women entrepreneurs around the world.

From an early age, Fernanda learned not to limit herself to any standard. Because her family came to the United States with very little, she had a strong desire to achieve her definition of success through hard work and resilience. Fernanda then created her company out of a personal need for a community network and a resource center dedicated to women founders. By developing female talent and their businesses with tools, business expertise, education, and more, WE Global Studios is able to serve entrepreneurs by enabling them to build a successful and scalable business from the early stages.

We asked Fernanda about the history of founding WE Global Studios, how her upbringing shaped her as an entrepreneur, and how she has grown since starting her business.

Q: Tell us the story of how your business was founded. How and why did you start working on WE Global Studios?

A: I founded WE Global Studios out of my personal need as an entrepreneur for an impactful startup-focused ecosystem for female founders. I wanted a community of peers who could help me generate sales and avoid making mistakes throughout the process of building a startup. I also wanted pre-approved, best-in-class resources and service providers in one place – a Yelp for Founders.

Q: What problem does your company solve?

A: Our most valuable asset is being able to give back time to founders, which is our core value. At WE Global Studios, our platform aims to provide founders with guidance on optimizing funding, ranging from advisory services, studio programs, and due diligence programs; risk mitigation and founder readiness; and networking opportunities among peers, clients, investors and advisors.

Q: How has your education contributed to the way you operate as an entrepreneur?

A: I am a first generation immigrant. Growing up, I was used to being resourceful, independent and getting results. As a child, I was the only one who spoke English, and suddenly, I became the translator wherever I went. I managed the life and affairs of my parents. Later, I became the first person in my family to graduate from high school, let alone attend an Ivy League college.

Because our family arrived in this country with a blank page, without work, without contacts and without cultural knowledge, I never knew what I was doing. As a result, I never adopted negative or limiting belief systems for myself. I had no idea how the game of life was played, what the rules were, and what the chances of success were. I was lucky not to be psychologically impacted by stories of “reality checks” and “statistics”.

My childhood experiences planted a seed for my future self and I became fearless in pursuing my passions. Thus, I had many firsts because I did not limit myself to any constraint and I knew how to surround myself with talents and knowledge to succeed.

Q: Have you ever felt “different”?

A: I am a very big conceptual and systems-oriented thinker. I think horizontally and can extrapolate, troubleshoot and apply knowledge from one industry to another in innovative ways. This ability has helped me enormously to think outside the box and be opportunistic whenever possible. I have a knack for reading people’s body language and reacting accordingly. This is useful for building and managing teams as well as developing relationships.

Q: We dare you to brag. What accomplishments are you most proud of?

A: I am very proud to have my children by my side, to have had the opportunity to receive a complete education and to have built my company, WE Global Studios.

Q: Have you discovered any underappreciated leadership traits or misconceptions about leadership?

A: The soft skills that women have are completely ignored, for example, our ability to multi-task, be agile, handle pressure and collaborate. These skills are transferable from home to work, such as organization and the ability to manage.

Q: What’s next for you and WE Global Studios?

A: We are raising our first round, which is very exciting! We will also expand on our comprehensive vision of WE Global Studios as a one-stop-shop for building and scaling startups.

Fernanda is a member of dreamers and doersa private collective that amplifies the entrepreneurial pursuits of extraordinary women through thought leadership opportunities, authentic connection, and access. Learn more on dreamers and doers and subscribe to their monthly The summary for the best entrepreneurial and professional resources.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


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