How a billboard sent Stranger Things fans into a Tizzy

Netflix’s latest publicity stunt is as mysterious as Upside Down.

On Wednesday, February 16, the streamer posted an interesting update on Twitter: a photo of a billboard which read in a reversed font, “Every end has a beginning.” Although the message does not directly mention stranger thingsit didn’t take long for fans to realize that this tweet had something to do with the horror drama.

For starters, the reversed message is clearly a reference to the alternate dimension that ties into the show’s main setting, Hawkins, Ind. Not to mention, fans have been eagerly awaiting news for a season four premiere date ever since the streamer confirmed last November that the new season would drop this summer.

So it’s no surprise that several fans reacted strongly to Netflix’s tweet. A follower commented, “You can’t keep doing this. We’re tired. We just want a release date. Or a trailer. SOMETHING.” Another fan felt the same, to add“We want a trailer and a release date!!!”

To top it off, we said what we all think in writing“Okay now you’re teasing us way too hard.”

But what about this encrypted message? East stranger things end earlier than expected? Is a spin-off in the works? We assume the note is referring to the spooky Creel House, which was featured in a September teaser for season four.


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