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“House of Gucci” Trailer: Lady Gaga Embodies 90s Glamor


Written by Lea Dolan, CNN

In the new trailer for Ridley Scott’s “House of Gucci”, Lady Gaga walks a small Italian street wrapped in furs and dripping with gold. “It was a name that sounded so sweet,” she said in a vocal fry, “so seductive.”

Set in Italy in 1995, the fashion biopic centers on the story of Patrizia Reggiani, an Italian socialite played by Gaga, who, after marrying fashion royalty, was sentenced to 29 years in prison. for plotting the murder of her husband Maurizio Gucci (Adam Driver), heir to the Gucci empire.

It’s a familiar and compelling story of wealth, betrayal, infuriating in-laws and murder. Released in theaters on November 24, the film – based on the book “The House Of Gucci: A Sensational Story of Murder, Madness, Glamor, and Greed” by Sara Gay Forde – explores “what a name means, what it’s worth and how far a family will go to control, “according to production studio Universal Pictures.

Fur coats, jewelry sets, perfectly fitted suits and alpine-chic outfits dominate through the new trailer. While Gaga looks dressed to kill, thanks to the work of costume designer Janty Yates, some of the all-star cast are unrecognizable. Jared Leto has been considerably aged and sports a receding hairline and substantial facial prosthetics to help play the maverick Italian businessman and former Gucci vice president Paolo Gucci. Al Pacino plays Aldo Gucci, the son of Guccio Gucci, the original founder of the luxury brand.

Adam Driver in “House of Gucci” Credit: Courtesy of Universal Pictures

“House of Gucci” Trailer: Lady Gaga Embodies 90s Glamor

Jared Leto plays Paolo Gucci. Credit: Courtesy of Universal Pictures

According to Variety, Yates had full access to the Gucci archives to create looks for the star cast, but the fashion on display appears to go far beyond the Gucci label. The first scenes reveal a mix of vintage and contemporary ready-to-wear from designers such as Sandro, Max Mara and Burberry.

Reggiani and Gucci were one of Italy’s first and most beloved celebrity couples in the 1970s and 1980s, mingling with other high profile duos like Jackie Onassis and John F. Kennedy. The couple even had a personalized license plate made from their portmandeau: “Maurizia”.

Maurizio Gucci’s assassination became the scandal of the 1990s, and his brash wife’s potential motives captivated an entire country. Now the fateful fashion feud has been resurrected for the benefit of a global audience.

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