MG Motor India announced on Monday that it has launched a new Astor model, priced between Rs 9.78 lakh and Rs 16.78 lakh (ex-Delhi showroom), entering the fast-growing mid-size SUV segment in the country. The model, which would compete with Hyundai Creta, Kia Seltos and Skoda Kushaq, comes with a personal AI assistant and leading autonomous (Tier 2) technology.
In an interview with Parikshit Luthra, Rajeev Chaba, president and CEO of MG Motor India, said the company will focus on lowering cost of ownership and bringing peace of mind to consumers.
“Since our launch in India, we have tried to make technology one of the important pillars of our brand and Astor is responding once again by ensuring to offer the industry first features and segment the first features of our brand. this car. Also, we would like to keep the cost of ownership very low and we also give insurance through buyback programs and things like that. So overall the focus would be on cost of ownership and consumer peace of mind. “
“We can only meet 50 to 55% of our needs and to that extent we have been disrupted by a shortage of semiconductors. I think it will continue for a bit. As for Astor, we hope to produce around 5,000 cars by December. Things will probably improve from January, but it may take another 6 to 12 months for the situation to return to normal on the issue of semiconductor availability, ”he added.
He added that the shortage of chips and ships is wreaking havoc on the Indian auto industry at present.
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With text entries from PTI.
(Edited by : Aditi Gautam)
First publication: STI