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Hollywood stars over their 50s, Depp, Downey Jnr and Cruise Fool UK on Age Old issue

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What is enterentertainment Tonight?

  • Lumen, the # 1 dating platform for people over 50, highlights that 41% of people who date have a hard time predicting someone’s age, 21% often think they are older than ‘they are not.
  • New range of unlicensed ‘age appropriate’ images released to tackle ‘old age’ stigma

One may be better known as Captain Jack Sparrow, the other the leader of the Avengers – but although Johnny Depp and Robert Downey Jnr are both in their mid-fifties, the majority of UK daters believe they are. they are younger, highlighting a deeper dating age and UK image challenge.

With Wolverine and Greatest Showman superstar Hugh Jackman turning 50 on Friday (12/10) – new research reveals Britons are finding it increasingly difficult to guess how old people are by looking at their photos. Lumen, the first-ever dating platform for people over 50, revealed the trends and needs of this age group on the dating scene as it lays out its ‘anti-ageism’ mission to end perceptions errors associated with this group. .

Lumen app (1)

The app found that over 41% find it very difficult to predict someone’s age just by looking at a photo of them with 21% often thinking that regular people are older than them, what they blame Hollywood for using older actors to play. younger characters.

To test this, Lumen asked a panel of daters to guess the ages of eight famous Hollywood actors. The results show the public is far from clear with over 60% believing Johnny Depp, 55, to be under 50, 63% believing Robert Downey Jnr, 53, to be under 50, and nearly half (46%) thought Tom Cruise, 56, was under 50. less than 50 years old. In fact, less than a quarter of the 1,300 respondents placed celebrities in their correct five-year age bracket.

Age

% who thought they were under 50

% who thought they were over 50

Chris hemsworth

35

90%

ten%

Matt damon

47

91%

9%

Hugh jackman

49

61%

39%

Will smith

50

59%

41%

Robert downey jnr

53

63%

37%

Johnny Depp

55

60%

40%

Tom cruise

56

46%

54%

George clooney

57

21%

79%

And the problem isn’t limited to identifying movie stars, Lumen has found that in tests conducted by the app, many people associate images of people in their 60s and 70s with their 50s.

Charly Lester, co-founder of Lumen said:
“Our goal at Lumen is to bring to light images and realities that truly reflect today’s fifties, not just a Hollywood version. “

“It’s not easy to age someone based on their image, especially as the entertainment industry is constantly using older men to play younger roles. Considering Will Smith just turned 50 and Hugh Jackman will be 50 this month, we were curious about what the actual age of UK daters was.

To reflect the reality of what it means to be over 50 today, Lumen has created a library of royalty-free images that accurately capture the vibrancy of this demographic, which it calls on other brands to embrace.

Lumen believes this is a deeper problem with current representations of the over-fifty missing the mark, with stereotypical stock images and deceptive language failing to capture the fun and adventure of be single and over 50 years old. Only one in five (21%) of people aged 50 and over believe that brands’ representations of their age group are accurate, according to YouGov research.

Charly Lester, continued:
“Of course, those in our app are primarily concerned with the authenticity of the images. To make sure everyone on the platform is authentic, we ask every new user to take a selfie when they sign up, which is referenced against the photos they use in their profile Everyone on the app needs to have at least three profile photos so people can see what they really look like.

Technology is at the heart of this process, and Lumen uses a specially created algorithm to rate the selfie image and authenticate against other images provided, as well as to highlight the person’s likely age.

-Ends-

For more information please contact Gee Wong on 020 3176 4721 or gee.wong@kaizo.co.uk

About Lumen
Lumen is the premier dating platform for people over 50, specially designed for them to meet real like-minded singles.

The app leverages information from existing dating services to provide a safe, welcoming and age-appropriate dating community for more than 80 million single men and women over 50 around the world. Lumen offers 100% verified photos, with detailed profiles including at least three photos and has been designed to encourage meaningful conversations.

Lumen was co-founded by Antoine Argouges, who has spent years developing products and creating solutions for some of the world’s largest dating applications, and Charly Lester who is a leading expert in the industry. meetings ; previously Dating Editor at The Guardian and Founder and CEO of The Dating Awards.

Lumen is available for users in the UK and can be downloaded for free now from the App Store and the Google Play Store.


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