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Heinz launches ketchup with pickled flavor


The Kraft Heinz Co. announced Monday that it will soon launch a pickle-flavored ketchup as its latest condiment creation, and said, “It’s a big dill.”

Kraft Heinz Co. is launching a new pickle-flavored ketchup that will be available in the United States starting next year. (The Kraft Heinz Co. / Fox News)

In a press release, the company pointed to a Datassential report from last month indicating that 73 percent of Americans said they enjoy the taste of pickles, and Heinz wants to capitalize on its love for the flavor.

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KHC KRAFT HEINZ Co. 33.29 +0.02 +0.06%

“The growing desire for tasty yet unexpected condiments has been our North Star of innovation over the past several years,” said Katie Peterson, chief innovation officer at Heinz, in a statement.

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“America’s current pickle craze reflects HEINZ fans’ irrational love for the brand, so it made sense that our new ketchup would blend these two beloved tastes,” Peterson added.

product image Heinz Pickle Ketchup

Heinz unveiled a new pickle-flavored ketchup on Monday, which will be available in the United States starting in 2024. (KraftHeinz/Fox News)

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Heinz Pickle Ketchup will begin appearing on store shelves in the US in early 2024 and is already available in select stores in the UK.

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