Headspace Health acquires inclusive mental health and wellness app Shine • TechCrunch


Headspace Health is acquiring Shine, a mental health and wellness app dedicated to providing an inclusive mental health experience to the BIPOC community, the company announced Thursday. Financial terms of the transaction were not disclosed. Headspace Health says the acquisition of the New York-based company will expand its ability to provide more inclusive self-care content to its growing global membership base.

Founded in 2016, Shine has over 45,000 paid subscribers and has reached over six million people by offering self-guided content. The company also serves more than 90 corporate clients with its Shine at Work offering. Shine offers daily mediations, self-care classes and personalized coaching, as well as virtual workshops led by third-party experts and its community.

“The acquisition of the Shine app underscores the continued importance of embedding diversity, equity, inclusion and belonging into the fabric of everything we do,” said Headspace Health CEO, Russell Glass, in a statement. “By integrating both the robust content and talented Shine team, we will be able to collectively expand the diversity of offerings and experiences we can bring to our customers and members.”

Headspace Health says select Shine content will be integrated into its consumer and enterprise offerings, including Headspace in-app experiences, webinars and more. Once Headspace Health integrates Shine into its services, Shine will no longer operate as a standalone company, a Headspace Health spokesperson told TechCrunch via email. The company expects the Shine app to be retired later this year. Existing Shine members will get free access to the Headspace app.

Shine co-founders and co-CEOs Marah Lidey and Naomi Hirabayashi will take on leadership roles on Headspace Health’s product and marketing teams. Headspace Health says a team of Shine engineers, customer success managers and marketers will join Headspace Health to enhance the company’s mental health strategy and content.

“After six years of building Shine, we are thrilled to join Headspace Health in expanding the urgent work of closing the equity gap in mental health – something Naomi and I have often experienced firsthand,” said Lidey said in a statement. “We believe that everyone deserves to feel included in their mental health journey, and with our combined team at Headspace Health, we are on an exciting path to achieving this shared vision.”

The acquisition comes as Headspace and Ginger merged last year to form Headspace Health, which is valued at $3 billion. The merger brought together Ginger’s therapy and coaching offerings with Headspace’s mindfulness and meditation services.

Headspace Health’s acquisition of Shine marks its second acquisition this year. In January, the company acquired Sayana, an AI-powered mental health and wellness company, for an undisclosed amount. Founded in 2018 and backed by Y Combinator in 2020, Sayana operates chat sessions with an AI persona that encourages users to track their moods. Headspace Health plans to deactivate Sayana as a separate experience and move users to Headspace Health once it finishes integrating core app functionality into the Headspace and Ginger experience.

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