After more than a year since its disappearance from the Amazon Prime video channels, HBO Max is once again available for subscription through your Amazon account. The price remains at $15 per month, and you’ll still get access to everything on HBO Max if you subscribe to it directly. And you’ll be able to watch it again through the Amazon Prime Video app on the device of your choice.
New this time, however, is that the full HBO Max library is on board, not just the linear (or “live”) shows from the various HBO channels. Anything and everything on demand is here, all within the Amazon Prime Video app.
The August 2021 pullout was more inside baseball than anything else, and good for headlines because AT&T’s desire to get rid of WarnerMedia was one of Hollywood’s worst-kept secrets. Either way, you’ve always been able to get HBO Max in a number of ways, directly or through other services like YouTube TV.
It’s only a matter of months before all that changes again, with the HBO Max brand set to disappear and be replaced by something new after the Warner Bros. merger. Discovery. The main contender for this appears to be simply “Max”, but nothing official has been announced yet.
Anyway, today it’s all about HBO Max on the Amazon Prime Video Channels.
“Warner Bros. Discovery is committed to making HBO Max accessible to as wide an audience as possible while advancing our data-driven approach to understanding our customers and better serving their viewing interests. Today, we are thrilled to take an important step forward by announcing that HBO Max is returning to Prime Video Channels,” said Bruce Campbell, Chief Revenue and Strategy Officer, Warner Bros. Discovery, in an emailed press release.
The nomenclature gets a bit confusing, but Amazon Prime Video Channels is the mechanism by which you can subscribe to other services within Amazon Prime Video. That means you’ll need an Amazon Prime subscription first, and then you’ll pay extra for all the Prime Video Channels subscriptions you want. Many cost just a few dollars a month; HBO Max is definitely on the more expensive end of the spectrum, as you’d expect.
“We strive to provide customers with the best and widest selection of premium content available for their daily viewing experience,” said Cem Sibay, Vice President of Prime Video. “This has truly been a landmark year for Prime Video, and we are honored by the viewer engagement and critical response to our flagship releases. Now, with the addition of HBO Max again, customers can easily add that subscription and enjoy even more award-winning, fan-favorite entertainment on Prime Video.