Gwen Stefani Accused of Cultural Appropriation in New ‘Light My Fire’ Music Video


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Gwen Stefani has been accused of cultural appropriation for her look in the music video for her new song “Light My Fire,” a collaboration with Jamaican rapper Sean Paul and singer Shenseea.

In the video, Stefani, 52, wears dreadlocks and a blue and yellow outfit to match the Jamaican flag while dancing and singing along to a reggae beat.

“All of you. Mother Appropriation is back!!!!” one person wrote on Twitter. “Where my 2000s No Doubt/Gwen hive!!!?? IT’S TIME!!!”

Another Twitter commenter wrote, “Dear Gwen, you are way too comfortable with cultural appropriation. Do you all remember harajuku girls? The bindi she chose to wear in one of her videos? Bantu knots? video, as well as, indecently depicting Latin women? »

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Gwen Stefani and Sean Paul perform “Light My Fire” on “Jimmy Kimmel Live” on July 13, 2022.
(Randy Holmes/ABC via Getty Images)

Yet another Twitter user accused the ‘Voice’ coach of treating culture like ‘dressing up’.

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“It’s time you stopped treating people’s heritage like child’s play and gave it the respect it deserves. If not, why don’t you showcase your OWN cultural background in your work? I’m sure the people would love to see that.”

However, the No Doubt lead singer had more than a few supporters.

Gwen Stefani attends the 48th AFI Life Achievement Award Tribute Gala Celebrating Julie Andrews at Dolby Theater on June 09, 2022 in Hollywood, California.

Gwen Stefani attends the 48th AFI Life Achievement Award Tribute Gala Celebrating Julie Andrews at Dolby Theater on June 09, 2022 in Hollywood, California.
(Axelle/Bauer-Griffin/FilmMagic)

“Sean Paul and a lot of Jamaicans don’t care they’re there on the set of the video lol,” a Twitter defender pointed out. “Sean Paul even praised Gwen for embracing the culture for years.”

Paul, in an interview with Rolling Stone, called the song an “epic dream” come true. “I’ve been a lifelong Gwen Stefani fan.”

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Shenseea said in the same interview, “I’m honored to be approached by two legends for this collaboration, the whole process has been exciting and collaborative. I can’t wait for our fans to enjoy the video!”

Gwen Stefani's Harajuku Girls seen in the window display of Bloomingdale's department store on Lexington Avenue in Manhattan on September 3, 2008 in New York, New York.

Gwen Stefani’s Harajuku Girls seen in the window display of Bloomingdale’s department store on Lexington Avenue in Manhattan on September 3, 2008 in New York, New York.
(Marcel Thomas/FilmMagic)

The “Hollaback” singer has previously been charged with appropriation.

His first solo album “Love. Angel. Music. Baby.” from 2004 featured several pieces on Tokyo’s Harajuku counterculture fashion. Stefani expressed her love for the quirky style. She also had four Japanese dancers nicknamed Love, Angel, Music and Baby who performed in several videos and sometimes live.

Stefani defended herself in an interview with Paper magazine last year.

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“We learn from each other, we share from each other, we grow from each other and all these rules are dividing us more and more,” she said.


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