The 15th edition of Tata IPL is in a week. This year, IPL has a new title sponsor and two new teams – Lucknow SuperGiants and Gujarat Titans. CNBC-TV18 spoke exclusively with Sanjog Gupta, Head of Sports at Disney Star, about the excitement surrounding the IPL among audiences and advertisers.
Also watch Deepika Bhan, President of Packaged Foods at Tata Consumer Products, decipher Tata Salts’ premiumization journey in India. The company recently launched Tata Salt – Super Lite which is claimed to be the first ever sodium salt with 30% less sodium.
Additionally, Saumya Rathor, Pepsi Cola Category Manager at PepsiCo India discussed their new campaign, the company’s summer season plan and the impact of inflationary pressure on their ad spend.
Watch the accompanying video for the full show.