Grocery store chain spoofs Taylor Swift’s “Midnights”


It must be exhausting to always put down roots for “Antipasto”.

Market basket in Salem. Jonathan Wiggs/Globe Staff

New England Swifties rejoice – Market Basket has charted their own version of “Midnights,” featuring 13 grocery-themed tracks.

The supermarket chain teased its own version of Taylor Swift’s latest album on Twitter on Monday. Unfortunately, you can’t really “meet them at midnight” – most market carts close at 9pm.

The fake album follows Swift’s lead of displaying the track listing on its cover, but with a shopping cart twist. “Lowell Haze” – a play on Swift’s “Lavender Haze” – nods to company roots, Swift’s “Maroon” turns into iconic employee couture in “Maroon Jackets” and “You’re On Your Own , Kid” becomes a way to save with “More for your dollar, kid”.

Other grocery puns featured include “Sawdust on the Floor” (“Snow on the Beach”) and “Sweet Jelly Donuts” (“Sweet Nothing”).

Justine Griffin, spokesperson for Market Basket, said The Boston Globe that fans and customers enjoy the company’s Swift parody.

“We had a lot of fun with it,” she said. “Of course, we are all Taylor Swift fans! We all love them, but noticed that “Sawdust on the Floor” seems to be a fan favorite. »

The post has racked up traffic on social media, with some applauding the store’s social media teamwhile others even tried to write a lyric or two.

Another Massachusetts company, Dunkin’, also referenced the hit album on social media, getting responses from companies like Kleenex and Lipton Tea. Much like Swift fans, the account was apparently up until midnight the night the album was released.

Taylor Swift released “Midnights,” her tenth studio album, on October 21. She described it as a concept album, collecting “the stories of 13 sleepless nights scattered throughout my life”.

Because the star is never without surprises, Swift released “Midnights (3 am Edition)” three hours later, a deluxe version with seven bonus tracks. Clearly Market Basket has material for their next tweet.


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