Governor Ivey offers $5,000 reward for information on missing Lauderdale County man’s case

LAUDERDALE COUNTY, Ala. (WHNT) – Governor Kay Ivey is offering a $5,000 reward for information leading to an arrest and conviction in the case of a missing Lauderdale County man.

Bradley Eugene “Bubba” Lard has been missing since March 1, 2019. He went missing shortly before his 40th birthday. He had last been seen in Cloverdale, just north of Florence.

Sergeant Matt Horton of the Lauderdale County Sheriff’s Office (LCSO) told News 19 that they hope the renewed attention to Bradley’s story and his bringing it back to the fore will generate new advice.

“It’s never been a cold case for us, [Bradley’s case] has always been an active investigation,” Horton said. “Any advice we receive, we welcome it, we want it to keep coming.”

LCSO detectives at the time said Lard had nothing with him that they could follow. No cell phone, credit card or even bank account.

“It’s really difficult when you have a person who doesn’t have a cell phone… doesn’t have a credit card,” Horton explained. “I have no way of physically following him as a person.”

Investigators say there were conflicting reports about where he was last seen. Although one of the most promising is that it may have been near the intersection of Alabama 157 and County Road 10 in the community of Cloverdale.

“So if you take some of the statements we have, he was at a residence in Cloverdale,” Horton said. “We have many witnesses who say yes, he was there, and the next thing they know he was kind of gone.”

Lard walked almost everywhere he went, even at night. Horton said at the time that it was not unusual for Lard to walk great distances, but what alerted his family and friends was that he never went a day without talking to them.

In the press release from Governor Ivey’s office, law enforcement suspects foul play is involved.

Bradley’s family, meanwhile, haven’t given up hope that someone knows what happened to him. A Facebook group was created to keep his memory alive and as a way for anyone who might know something to submit a tip.

If you have any information that could help locate Lard or assist in the investigation, contact the Lauderdale County Sheriff’s Office at 256-760-5757.


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