Data Trust, which describes itself as “the leading provider of election and election data for Republican and Conservative campaigns, parties and organizations,” plays a key role in the GOP’s political apparatus. The organization’s electoral database is a key part of the tools that campaigns and party groups use to predict who will go to the polls and which voters Republican candidates should target. The party uses this data to reach voters by phone, online, direct mail or direct canvassing.
Data Trust, which was founded in 2011, boasts of having collected data on more than 300 million people. The group’s clients span the GOP ecosystem, including major party organizations like the Republican National Committee to the Republican Governors Association.
But in the wake of the loss of the White House and Senate in 2020, some prominent Republicans have complained about the pace of innovation and voter roster updates to Data Trust.
Carr is a longtime party strategist. Prior to becoming political director of Trump’s re-election effort, Carr held senior positions in the RNC and the Congressional Republican National Committee. In the 2012 election, he oversaw the campaign of Republican candidate Mitt Romney in Nevada.
Lakin joined Data Trust in 2014 and became CEO in 2017. He is also a Capitol Hill veteran, having worked for former GOP Rep Eric Cantor.
Henry Barbour, chairman of the board of directors of Data Trust, credited Lakin in a memo to be given to Data Trust clients on Friday for creating “a substantial data gap compared to those on the left.” data experts who will benefit Republican clients for decades to come.
“While Matt’s departure leaves a great void, we are fortunate that Chris will take the helm of Data Trust and keep us focused on helping our clients win the election,” added Barbour. “The Data Trust Board of Directors have full confidence in Chris and are delighted to be working with him. “
RNC President Ronna McDaniel said in a statement, “I have no doubts that Chris will be a fantastic Data Trust Leader in helping the organization continue to improve on the already phenomenal product it provides to Republican candidates and officials. causes across the country. “