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Google TV’s nifty new custom profiles have been delayed

Individual user profiles that were due to arrive on Google TV last month have been delayed, which means those personalized content recommendations are sadly on hold.

The company originally announced that the new user profiles would arrive on Google TV last month, but Google spokesperson Ivy Hunt said The edge today that the profiles will now start to be rolled out “in the next few months”. News of the delay was reported earlier by 9to5Google.

It’s a bit of a letdown for multi-user households who have been eagerly awaiting profile features like personalized watchlists, personalized help from Google Assistant, and removing content interests from other users on the same device ( eg roommates, children, etc. – although Google already introduced child profiles earlier this year). Having to share a single experience among multiple users is a bit like handing over your Netflix algorithm. Not ideal!

Google didn’t give a reason for the delay, but with pity, its TV experience will bring us personalized user profiles at the start of the new year.

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