Google will lift its ban on political ads on Wednesday, ending a self-imposed ban that had been in effect since the January 6 riot on the U.S. Capitol.
Google announced the decision in an email to Political Customers Monday morning. The tech giant also banned political ads on its platforms, including YouTube and Google search pages, after the 2020 election as part of a larger effort to tackle political disinformation. Google will now return campaign ads and ads on political topics to these sites, which have seen nearly $ 750 million in advertising since the spring of 2018, according to Google’s advertising disclosure portal.
Facebook – which temporarily and narrowly lifted its own political advertising ban ahead of Georgia’s Senate runoff in January before reimposing it again – has yet to say when (or if) it will lift its own advertising ban policies.