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Google executive says Apple is ‘holding back’ customers who send text messages

Android boss Hiroshi Lockheimer on Saturday accused Apple of “using peer pressure and bullying as a means to sell products,” after a the Wall Street newspaper A report has revealed how American teens have turned Apple’s iMessage into a status symbol that excludes Android users.

Now Lockheimer takes a slightly less abrasive stance: Google chief executive said monday that “we are not asking Apple to make iMessage available on Android. We ask Apple to support the Industry Standard for Modern Messaging (RCS) in iMessage, just as they support older SMS / MMS standards.

“By not incorporating RCS, Apple is holding back the industry and holding back the user experience not only for Android users, but also for their own customers.” adds Lockheimer, later in the Twitter thread.

It’s still a big accusation, but one that brings the conversation back to familiar territory: does Apple accept the olive branch from google to make iMessage more compatible with Android, or will it continue to use lockdown to sell more iPhones?

On the lockdown front, there’s little doubt about Apple’s motivation. Thanks to Epic vs. Apple lawsuit, the world has now seen confidential emails between Apple executives that show the company is intentionally withholding iMessage in favor of the lockdown. “I’m concerned that iMessage on Android may simply serve to remove a barrier for iPhone families giving their children Android phones,” wrote Craig Federighi, Apple director in April 2013, adding “I think we need to bring Android clients to use and depend on Apple products. “

“Joz and I think moving iMessage to Android will hurt us more than help us, this email illustrates why,” Apple’s Phil Schiller wrote in March 2016, forwarding an email from the Beats co-founder. Music Ian Rogers on how he “missed a ton of messages from friends and family” after switching to an Android phone.

What is less clear is whether RCS, the next-generation SMS replacement that’s championed by Google and incorporates popular features common to iMessage, has a compelling reason for Apple to sign up. This is probably why Google creates a little pressure from its peers.

The edge asked Apple if they intend to support RCS literally years unanswered, so we don’t hold our breath. We’ve also made the point that a business that claims privacy is a human right has a duty to deliver encrypted messages to the world, not just to its own customers, and we’ve written about the personal plight of deal with Apple’s inaction. (And when I say “we” I mean Dieter, because RCS is his jam, I’m writing this post because he’s on vacation, and Dieter srsly why are you reading these words, aren’t you supposed to be on a remote beach somewhere?)

But maybe now that Apple is essentially a three trillion dollar company, and it’s under a lot of regulatory checks, and its dirty laundry (in the form of emails) has been released. in front of the world, and that its employees express themselves, and songs like the WSJ are coming out, and its CEO Tim Cook is likely looking for a legacy greater than just expanding the company to be the world’s most valuable with a big paycheck as a reward … perhaps by bringing iMessage to Android. or RCS on iMessage is the kind of small concession Apple could actually make.


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