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Goals of National Public Radio by Bill Siemering: NPR


With help from Bill Siemering, NPR was able to identify his core values ​​and focus on diversifying their storytelling.

Wanyu Zhang


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Wanyu Zhang

Goals of National Public Radio by Bill Siemering: NPR

With help from Bill Siemering, NPR was able to identify his core values ​​and focus on diversifying their storytelling.

Wanyu Zhang

When I was six, I knew radio was a medium with a purpose. Twice a day my teacher in a rural school would turn on the radio and we would listen to the Wisconsin School of the Air and I would learn art, music, science and nature by listening to the radio. This was just one example of Wisconsin’s idea that “campus boundaries are state boundaries.”

The goals of the NPR didn’t come out just one day; it was the result of many experiments. One of the biggest was when I set up a showcase studio in the heart of the black community in Buffalo to create shows on WBFO, SUNY Buffalo. The extensive programming was planned and produced by residents of the community; most had no broadcast experience. Radio is easy to learn.

Following this, I wrote in a publication published in 1969:

Allowing minority opinions to be unrepresented or distorted is to deny freedom of choice and threaten the life of democracy. While the commercial media have ignored the pluralism of society, the future of public broadcasting may be to capitalize on this diversity.

When – as a founding board member of NPR – I was asked to write The Purposes, I wanted to differentiate public radio from educational and commercial radio and PBS. I wanted to promote radio as a medium because it had been criticized. The shift from education to public has meant inclusion, for all. Curriculum and writing decisions would be made on merit and not on grades. I wanted it to be both ambitious and practical.

Radio with a purpose.

Read through the original NPR goals through the slideshow below.

Objectives of the national public radio (1970)

National public radio will be at the service of the individual: it will promote personal development; she will view the individual differences between men with respect and joy rather than derision and hatred; it will celebrate the human experience as infinitely varied rather than empty and mundane; this will encourage a feeling of active constructive participation, rather than apathetic helplessness.

National public radio, through over-the-air interconnection and other distribution systems, will be the main national non-commercial program service. Public radio stations will be a source of programming as well as program broadcasting. The potentials of live interconnection will be exploited, the art and enjoyment of the sound medium will be advanced.

In its cultural mode, the National Public Radio will preserve and transmit the cultural past, encourage and disseminate the work of contemporary artists and offer listeners an aural aesthetic experience that enriches and gives meaning to the human spirit.

In its journalistic mode, National Public Radio will actively explore, investigate and interpret issues of national and international importance. The programs will enable the individual to better understand himself, his government, his institutions and his natural and social environment so that he can participate intelligently in carrying out the process of change.

The overall service must be trustworthy, promote intellectual development, expand knowledge, deepen the aesthetic pleasure of hearing, increase the pleasure of living in a pluralistic society and result in a service to listeners that makes them more responsive, more informed and competent. intelligent and responsible citizens of their communities and the world.

Implementation of objectives

Such statements of intent are just platitudes and good intentions unless there is a strong commitment, creative energy and a specific strategy to implement them. The detailed implementation of national public radio is the responsibility of the president and his staff, but some priorities and suggested approaches are needed to help address the how and why of the NPR.

The development priorities of the NPR program:

  1. To provide an identifiable daily product that is consistent and reflects the highest standards in broadcast journalism.
  2. Provide extensive coverage of public events, issues and ideas, and acquire and produce special public affairs programs.
  3. Acquire and produce cultural programs which can be programmed individually by the stations.
  4. Provide access to the intellectual and cultural resources of cities, universities and rural districts through a program development system in cooperation with member public radio stations.
  5. Develop and distribute programs to specific groups (adult education, teaching, modular units for local productions) that meet the needs of regions or individual groups.
  6. Liaise with foreign broadcasters for a program exchange service.
  7. Produce material specifically intended to develop the art and technical potential of radio.

Objectives of national public radio



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