GM is ending its in-vehicle “Marketplace” app that allowed drivers to order and pay for goods and services such as gas or coffee through their vehicle.
DETROIT — General Motors is ending its in-vehicle “Marketplace” app that allowed drivers to order and pay for goods and services such as gas or Starbucks coffee through their vehicle.
GM had high expectations for the industry’s first feature when it launched in late 2017, but it suffered from low usage rates and never became the full suite of features executives hoped for.
The automaker has decided to end Marketplace from next month following a recent evaluation of its services, according to GM spokeswoman Stephanie Obendorfer. She said the company does not have a replacement to announce at this time.
“We regularly evaluate our services to ensure they provide the best experience for our members. With that in mind, we have decided to discontinue our Marketplace services,” GM said in an email notification sent Friday to owners of vehicles.
Since its launch, Marketplace has been offered in GM’s line of Buick, Cadillac, Chevrolet, and GMC vehicles in the United States through their infotainment systems.
Obendorfer declined to discuss usage rates, but an engineer after the feature launched described active user rates in the “thousands” out of millions of vehicles.
Free technology included partnerships with dealerships for service appointments and coupons, Shell and Exxon Mobil for gas, and Starbucks, among others.