Glovo Morocco, today announced the signing of 2 new agreements this week with the Ministry of Industry and Trade and NARSA to further support the Moroccan ecosystem. These agreements aim to create indirect and direct jobs by 2025 in several outsourced cities in Morocco, with a total investment of more than 65 million dirhams.
The first agreement concerns the digitalization of commerce aimed at improving the additional turnover of small merchants referenced in the Glovo platform by 15% to 20% and ensuring the training of merchants in the field of marketing and digital in collaboration with the CCIS. and professional associations, offer technical support to the MRTB (Moroccan Retail Tech Builder) through sponsorship, mentoring, networking and participation in related workshops and events.
It will also be able to encourage products labeled “made in Morocco” at the national and international levels, as well as the creation of a “research and development” center for the Glovo platform in Morocco.
The agreement is broken down into major axes aimed at supporting digitization and e-commerce, namely, Glovo To launch its services in order to accelerate the digitization of the SME ecosystem and help the most vulnerable communities in Morocco
Commenting on the agreement, William Benthall, Global Director of Government Relations and Public Policy at Glovo, said: “We are pleased to form such valuable partnerships with the Moroccan authorities to support SMEs in our region and continue the socio-economic recovery and growth of the country’s ecosystems”. “We believe this initiative has set a new industry standard for a fairer on-demand economy… By 2023, we plan to work with approximately 240,000 couriers worldwide and are committed to provide each of them with better social rights and benefits while protecting the autonomy and flexibility they value,” he revealed.
With regard to the second agreement, the National Road Safety Agency (NARSA) has sealed a framework partnership agreement with Glovo aimed at promoting safety among users of the Glovo application and among the 2,500 Glovo deliverers spread over a fifty towns in Morocco, and in the long term to contribute to reducing the accident rate of this category of road users. This new agreement is based on three main areas: communication, prevention and road safety education; innovation and research as well as the training of relevant Glovo delivery agents in terms of awareness of prevention rules and road education.
At the same time, NARSA will use the GLOVO mobile application to convey targeted awareness messages to the various users of the application. Glovo will share databases with NARSA that help reduce accidents among two-wheeler riders. In this sense, Majdouline El Idrissi, Social Impact Ambassador, Glovo Maroc, said: “We would like to continue to focus on teaching all our drivers and teams the importance of respecting the rules of the road and the Highway Code “. “This initiative is part of Glovo’s commitment to society and its continuous efforts to cooperate with the private sector and the authorities in order to develop common solutions to reduce road accidents and avoid human and material losses”, she adds.