‘Glorious PC Gaming Race’ Changes Name to ‘Glorious’ in Belated Shame


In 2008, video game critic Yahtzee of Zero punctuation coined the phrase “The Glorious PC Gaming Master Race”, joking how posh PC gamers would have looked down on their “dirty console playing peasant” counterparts. (I remember it was pretty funny at the time.)

Then something unfortunate happened: the PC gaming community decided to mark in this way. “PC Gaming Master Race” became the biggest subreddit in the community, and in 2014 a guy also decided to use it to sell mouse pads, mice and keyboards to people, damn the connotations of gaming. Nazi era.

A guy has now realized the error of his ways – and so his company, “Glorious PC Gaming Race”, is dropping the name. It’s just “Glorious” now; the logo and products will change, and the company announces that its pcgamingrace.com website will be retired in favor of a new domain name.

“The intention of this rebranding is to better align the public face of the fast-growing startup with its own core values,” reads a press release, which quickly points out that founder Shazim Mohammad was 24 when he created the company and implies he didn’t know better – he was just following the meme. (He goes on to point to the success of the branding: “The unusual name caught the eye within the crowded industry, especially from other members of these online communities,” it reads.)

I’m older and definitely should have known, but I admit my very own “Glorious PC Gaming Race” mouse pad snuck into the photos of my Odyssey G9 monitor review before I removed it in shame .

Unfortunately, it looks like it might be a while before the company can really ditch the phrase that has apparently served its business well until today. It will be a “multi-year transition period,” the company writes, although new product launches are already moving in that direction.

While we’re talking about squeaky gamer branding… Acer, are you listening? Maybe it’s time to stop encouraging your customers to find their inner predators.


Entertainment

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