Global food giants will stop advertising and investing in Russia — RT Russia and the former Soviet Union


Pet food and care maker Mars and packaged food maker Mondelez suspend services in Russia due to conflict in Ukraine

Mars, the US confectionery, pet care and food maker, said on Thursday it would halt all advertising, media activity and investment in Russia in the wake of hostilities in Ukraine. Packaged food maker Mondelez International made a similar announcement late Wednesday.

At the start of the invasion, we stopped all social media activity in Russia and Belarus, and decided to suspend all advertising in Russia and Belarus. In addition, we have suspended new investments in Russiaaccording to the updated statement from Mars CEO Grant F. Reid.

We join the world in supporting the innocent victims of this war and calling for a peaceful resolution immediately.“, added the company on its website.

In addition to candy bars and confectionary products such as Bounty, Milky Way and Twix bars, M&Ms and Skittles, Mars also owns the chewing gum brands Orbit and Wrigley, as well as the pet food brands Pedigree, Royal Canin and Sheba.

Confectionery and snacks maker Mondelez International, which owns the Alpen Gold, Milka, Picnic and Oreo brands, released a similar statement on Wednesday.

As a food company, we are reducing all non-essential activities in Russia while helping to maintain the continuity of food supply during the difficult times ahead… We will focus our operations on basic offerings, halting all new capital investments and suspending our advertising media spendingsaid the company’s CEO, Dirk Van de Put, in an official statement, acknowledging “a very dynamic and very concerning situation that we will continue to assess and adjust as necessary.

A number of international companies have ceased operations in Russia in the past two weeks following the Russian attack on Ukraine, with McDonald’s, Starbucks, Spotify and OBI having recently joined the list.

Russia invaded its neighbor on February 24, insisting it was defending the breakaway people’s republics of Donetsk and Luhansk, after a seven-year stalemate over Ukraine’s failure to implement the terms of the accords Minsk Peace Agreement and eventual Russian recognition of the Donbass republics. The protocols negotiated by Germany and France were designed to regularize the status of regions within the Ukrainian state.

Russia demands that Ukraine officially declare itself a neutral country that will never join NATO. Kiev and its Western allies said the Russian offensive was completely unprovoked and denied claims that they planned to retake the republics by military force.

The United Nations issued a resolution, demanding that Moscow “immediately cease its military assaultand withdraw troops from Ukraine, while many countries around the world imposed unprecedented sanctions on Russia and a shortlist of its top officials and businessmen.

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