Clubhouse hosted another great conversation between Josh Constine and Facebook audio Czar Fiji Simo. The format continues to shine, as I was once again forced to choose between Rachel Maddow or Lawrence O’Donnell from MSNBC and just sound. JPA won his departure. The speech was lively and the strategies full of optimism about the economy of the creators. Monetization, priming of the emerging pump, etc. If it was the Gold Rush, the sky would be blue for picks, shovels and pans.
It remains difficult to listen to the speech of the creator. If this is the time for creators, then when is the time for us to listen? The question is who gets the short end of the crypto stick, a zero-sum game where losers are the equivalent of who buys high and sells low. I guess in the stylish world of startups, being one and not the other nine out of ten is worth it.
It’s always very exciting to see the result at a safe distance from zero point. Once tech companies run out of slots at the start of the race, many industries will be waiting for the smoke to clear. Walmart, a table for two? It’s not a live audio story, but rather a realignment of the media industries around notifications. Let’s tackle rebuilding the economy and our way of life from the inside out or upside down in a kind of reverse engineered vision replayed forward like a Beatles guitar solo.
Before the virus, we thought of life as the week and weekends, the work week or the vacation, a series of non-holidays punctuated by long weekends every 6 to 8 weeks or so. go to the movies on Friday to watch political shows on Sunday. Endure the nightmare that Trump was, enticing us with the economic frenzy as he rode the streaming disruption, addicted to our phones and marveled at the possibilities of the Hive Spirit. Things changed, and then the plague struck.
Now we have realized our folly, not by assuming the unimaginable, but by believing that we have no idea how much time we have left to dream about the future. Our belief in the technology was still there, but not necessarily how it would work. Saving us was a goal, not a sure thing or even close. We held our breath. And I was incredibly lucky. Time turned and, as we survived, we found a desperate grace to cherish our networks of family and friends.
Even though we knew everything was different, we were shocked at how quickly we adapted to the crisis. The rapid deployment of mobile and social technology over the previous two decades has been suddenly ratified, accelerated, and made table stakes. Unsurprisingly, tech companies were able to consume the wave; the startup push was funded by eating her own dog food. Remember the year 2000, where it still wasn’t a sure thing, there was a real ROI for collaboration, or groupware as it was categorized.
It has become much more difficult to say that digital collaboration is unrealistic. The cloud turned business transformation into an inbound, market-pivoting subscription service, fit for a viable exit strategy. Startups could scale without betting millions of dollars, leaving legacy businesses with no choice but to adopt software as a service to survive. Consumer laptops, TCPIP and 2400 baud modems have become the platform on which continuous innovation has found its place, virtualizing the desktop as a set of familiar services deployed on both desktops and phones. .
Notifications have become less of a disruption and more of the fastest way to manage the converging work-life flows. These intermittent alerts allowed us to navigate through multiple conversations and interactions as needed. Collaboration tools orchestrated e-mail abstraction with group messaging, video conferencing has become a time-saving and easy-to-integrate tool, with screen sharing replacing IT. And all of them have sat on the notification backbone, reducing channel conflict and shifting the social aspects of team engagement to a more personal basis. And then the pandemic happened.
Is it amazing, asks Bowie’s song. The notification tag kicks in at dawn with the night’s roundup, follows the news throughout while avoiding the repetitive bait of cable networks, and creates a timeline of things to click or store for more. free time or for a meeting. No, it’s no wonder that audio is becoming more and more a part of this changing workplace climate. Notification chimes make the difference between critical alerts, stationary alerts, and ignorable scrolls. Newsletters become havens for cached 10-minute reads, handling live audio and recorded podcasts, and a rallying point for influencer analysis. The latter offers value not only to creators, but also to consumers, also known as dumpers.
The creator’s bandwagon looks promising, but who cares which major platform captures pole position? I like the work of Clubhouse in setting up a complementary social cloud via notifications. I like Twitter Spaces as a driver for inserting a record button into the UI for everyone, just like Anchor does for podcasting. I like the idea of Facebook sneaking into the playground by allowing Instagram to turn off video. Wow thank you. I love how Josh Constine seems to have landed in the right place to triangulate his casting business, the smoothness of the reporting, the handy summary of the calls, and the straight-to-podcast strategy.
But these first winners of format and style should soon give way to a more constructive dialogue between creators and their listeners. Newsletter platforms seem to have argued that a few successful authors will pay to develop tools to support subscriptions, distribution, legal services, analytics, etc. I still want to go back directly with specific people in the room, but Clubhouse doesn’t want that to happen natively. We are live audio, not chat they don’t say but involve. What if listeners could sign up to receive (and send) feedback via an @mention group form. Moderators could tap into that and invite people on stage to engage with speakers. Organic discovery of talent and impact. Sign me up.
of the Gillmor Gang newsletter
The Gillmor Gang – Frank Radice, Michael Markman, Keith Teare, Denis Pombriant, Brent Leary and Steve Gillmor. Recorded live on Friday, April 25, 2021.
Produced and directed by Tina Chase Gillmor @tinagillmor
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