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Getir, a 10-minute grocery start-up, buys its British rival Weezy


A delivery driver from the Turkish delivery service “Getir” mounts his bicycle.

Michael Kappeler | image alliance | Getty Images

LONDON – Turkish start-up Getir on Tuesday agreed to acquire British rival Weezy, in the latest sign of consolidation in the super-fast grocery delivery market.

Istanbul-based Getir, which aims to ship essential items to people’s doors in as little as 10 minutes, said it was buying Weezy to expand further in the UK.

The company currently operates in 15 cities and towns, including London, Manchester, Birmingham and Liverpool.

Weezy, which was founded just two years ago by Kristof Van Beveren and Alec Dent, has grown tremendously during the coronavirus pandemic as more people have moved online for essential purchases.

Today it has more than 700 employees, including the company’s delivery drivers. Unlike odd-job companies that hire contractors on flexible working arrangements, Weezy treats its couriers like salaried workers.

Together with Getir, the new merged company will have a total workforce of more than 4,000 employees worldwide.

“Teaming up with Weezy, which has quickly established itself across the UK, is an exciting opportunity and one that complements our business and people-oriented approach,” said Turancan Salur, Managing Director of Getir UK, in a press release Tuesday.

Europe is home to a thriving online grocery delivery industry that has seen a wave of challengers emerging trying to take on established supermarket chains and convenience stores.

The likes of Getir and other players like German Gorillas and UK Zapp have lured customers with the promise of quick delivery times and generous discounts.

Getir, a private company, was last valued at $ 7.75 billion after raising $ 550 million in funding from investors such as Silver Lake, Mubadala, Sequoia and Tiger Global. He has raised over $ 1 billion to date.

Prior to the acquisition announcement, Weezy had raised a total of more than $ 25 million from venture capital firms Heartcore Capital and Left Lane Capital.

It follows a slew of other deals in space, from US start-up Gopuff’s acquisition of UK companies Dija and Fancy to German food delivery giant Delivery Hero’s purchase of a minority stake in Gorillas.

Analysts say the fast grocery delivery market is entering a consolidation phase, as the multitude of different players find it increasingly difficult to differentiate their offerings.


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