Bill Barber saw an ad on Facebook last year for American Diesel Training Centers, a school in Ohio that prepares people for careers as diesel mechanics. It came with an unusual pitch: He would only pay for schooling if it got him a job, thanks to a nonprofit called Social Finance.
After making sure it wasn’t a scam, he signed up. After completing the five-week immersive program, he landed a job with a starting salary of $ 39,000 per year – about $ 10,000 more than before as a cable TV installer.
“I thought this was my best chance for success,” said 23-year-old Barber.
American Diesel Training is part of a new model of workforce training – a model that bases payment for training programs in part on hiring students. Early results are promising, and experts say the approach makes much more economic sense than the traditional method, in which programs are paid based on the number of people enrolled.
Right now, there are only a relative handful of these pay-for-success programs that train low-income Americans for higher-paying careers. The challenge has been to align funding and incentives so that students, training programs and employers all benefit.
But Social Finance, founded a decade ago to develop new ways to finance results-driven social programs, shows how the idea could grow quickly, just as the pandemic has made job training programs more important than ever. . The coronavirus has put millions of people out of work, disrupted industries and sped up automation.
State and federal officials are now looking for new ways to improve workforce development. President Biden’s $ 2 trillion jobs and infrastructure plan, announced last week, includes billions for workforce development, with a focus on “new training programs.” generation ”that adopt“ evidence-based approaches ”.
The social finance effort is fueled by a fund of more than $ 40 million raised from philanthropic investors. The money is used to pay low-income students, as well as minority applicants and veterans, to participate in training programs. The group is not linked to the online lender SoFi.
He has supported four vocational training programs, including American Diesel Training, in the past year. He plans to double that number in a year.
Social Finance advises Ohio on pay-for-success programs and is in talks with several other states. Funding organized by social finance to investors is called a career impact bond, while state-backed initiatives are called early payout funds – because payments from graduates with jobs help pay. new students.
Social Finance is also preparing a proposal for the new secretary of labor, Martin J. Walsh, recommending that the federal government provide matching funds to accelerate state programs.
A few nonprofits have already been successful in shifting low-income Americans to higher-paying jobs, including Year Up, Per Scholas, and Project Quest. Their training is tightly focused on specific skills and professions, they work closely with employers, and they teach general skills such as communication and teamwork. But there are too few of them and they are fighting for sustainable funding.
Social finance researches, designs and supports new programs – for profit or not – that follow this training formula but then apply a different funding model.
“There is new evidence that these types of programs are a very effective and exciting part of workforce development,” said Lawrence Katz, labor economist at Harvard. “Social finance targets and sustains new programs, and it provides a funding mechanism that allows them to grow.”
The social enterprise’s $ 40 million plus fund is seed money for demonstration projects that show its model could be used widely, whether backed by government or by investors in social programs , in a range of occupations, including skilled trades.
“The goal is to create an impact tool, to involve more people in the economic escalation,” said Tracy Palandjian, co-founder and CEO of Social Finance.
Philanthropies built with technological fortunes occupy a prominent place among the fund’s supporters. A large investor is Blue Meridian Partners, whose donor partners include the Bill and Melinda Gates Foundation, the Ballmer Group, and the Sergey Brin Family Foundation.
Other contributors to the fund are the Michael and Susan Dell Foundation and Schmidt Futures, headed by Eric Schmidt, former CEO of Google.
For social finance and its funders, career impact bonds are not traditional investments. For them, the break-even point or low return would be a winner – proof that the concept works, which should attract more public and private money.
“We need to move towards evidence-based funding,” said Jim Shelton, director of investments and impact for Blue Meridian Partners and assistant secretary for education in the Obama administration. “And social finance supports programs that show it can be done.”
The social finance income sharing agreement with students ranges from about 5% to 9% depending on their income – less than $ 30,000 to $ 40,000, and typically more above $ 40,000. The monthly payments last for four years. If you lose your job, the payment obligation ceases.
“Our investors are not looking for high returns. They mainly target social impact, ”Ms. Palandjian said.
When selecting programs, social finance looks for those that offer training for specific skills related to local demand and have data showing that its students are graduating and getting well-paying jobs. Choosing a skilled trades school, Social Finance, in conjunction with Burning Glass Technologies, which analyzes labor market data, sought out a program for a in-demand profession with potential for the worker to move up the career ladder.
American Diesel Training, based in Columbus, Ohio, met the requirements. The for-profit company program is designed as a short, intensive course designed to train entry-level diesel technicians, primarily for trucking companies and dealerships.
Demand for diesel technicians is strong as more goods are shipped by truck, often delivering ordered products online, and baby boom mechanics retire. There is an accessible career path to becoming a senior mechanic or in administration as a service, distribution or store manager.
American Diesel Training, founded in 2017, managed to place students in jobs during its early years, but remained small.
Before the advent of social finance, Tim Spurlock, co-founder and CEO of American Diesel Training, looked at financing through revenue-sharing agreements offered by capital-backed start-ups. risk. Conditions, he said, were much less favorable for the students.
“Social finance approaches things from a completely different angle,” he said.
The first group of social finance-funded students started the five-week course last September. There are now around 70 students in each course. This is about four times more than a year ago.
Social Finance pays American Diesel Training just over 60% of its initial costs. The rest comes later, after a student comes in and keeps a job.
“I’m okay with that,” Mr. Spurlock said. “We have completely proven our educational model. The problem was the funding mechanism. “
A total of 229 students supported by Social Finance were enrolled. The graduation rate is nearly 100 percent and 89 percent are employed. Their average annual income is $ 36,500 and the average income gain before the program is $ 12,400.
Today, Mr. Barber, who saw an advertisement for the program on Facebook, works in Ohio for US Xpress, a national freight forwarding trucker. As a junior diesel technician, he mainly performs preventive maintenance on trucks. With diesel mechanics in demand, the company paid him a signing bonus of $ 2,000 and moving expenses.
Jordan Battle earns about $ 43,000 a year as a diesel mechanic for a large trucking company in Atlanta, much more than she did as a contractor for a civic education organization.
That job ended with the pandemic, so she decided to go for “something essential and have a real skill that others don’t have.” She was accepted into the American Diesel training program, and offered a job after three weeks, before graduating. Hands-on interviews, resume writing and employer presentations were part of the program.
“This is where the program really stands out,” she said. “They are fighting for you.”