Ford’s latest supply chain rumble: Not enough blue oval badges

Ford Motor Co. delayed deliveries of some vehicles because it didn’t have the blue oval badges that come with them, in another example of how supply chain challenges have hit automakers.

The automaker has encountered supply constraints with brand badges and nameplates that specify the model, according to people familiar with the matter. Both parts are affixed to the exterior of the vehicle and are important identifiers for the car manufacturer’s products. A company spokesperson confirmed that it had withheld some vehicle deliveries due to a lack of badges.


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