“We said we have to be engaged,” Caldwell said. “We must have respect for our product.”
It is therefore not surprising that the average attendance initially fell significantly. Eventually, once fans figured out they would have to pay the regular price to walk through the doors, it started to bounce back. As this demand increased, prices – and incomes – gradually increased.
This growth continues this year. Sponsorship renewals for next season are 82%, which is 19% better than the start of the 2019-20 season. Membership renewals, at 72%, are on track to exceed last year’s figures, and the club have seen a 12% increase in new subscribers compared to last season.
“My sales target is to exceed our level from last season, even as we come out of the pandemic,” Thornton said.
The franchise also hopes that a new practice center and a privately funded $ 65 million community center in Fort Lauderdale, about 20 miles east of its arena in Sunrise, will help improve the club’s visibility in the south Florida.
The War Memorial public-private auditorium revitalization project was first announced in 2019. Construction began this month on the facility, which will include two ice sheets, a 3,800-square-foot concert hall. people, a restaurant, and community fitness and recreation spaces. The aging Art Deco building built in 1950 needed a facelift, and the Panthers approached the city with an idea.
“The city would pull itself out of a huge financial burden year after year, and at the same time still maintain public facilities for public use,” said Mayor Dean Trantalis of Fort Lauderdale.