Fleet managers face challenges during FIFA World Cup


As we get closer to the FIFA World Cup final, fleet managers need to consider the effect this may have on their drivers. Late nights, possibly alcohol consumption and emotional reactions to game results all lead to a potentially dangerous situation for drivers. When it can affect those who drive your business forward, it requires intervention at the organizational level.

MasterDrive CEO Eugene Herbert says he manages that risk by talking directly to drivers. “Make drivers cautious after a night of partying or commiserating. Raise awareness that these nights can often still be reflected in one’s BAC the next day. On average, it takes an hour for each unit of alcohol to pass through the body depending various factors Open communication channels allow drivers to manage these risks more effectively.

“Along with this, implement additional strategies to manage the risk that drinking at sporting events can pose in the workplace. This includes drug and alcohol programs that contain policies such as testing drivers upon arrival from each shift. Demonstrate the importance of not drinking while driving by joining MasterDrive by signing both the Corporate Pledge and the Individual Pledge for Fleet Managers.

Although alcohol presents a major challenge, it is not the only increased risk that drivers should be aware of. “Watching matches can cause drivers to stay awake later than usual, particularly when watched in social settings. Recent research suggests that driver fatigue can be just as dangerous as driving under the Drivers often underestimate the danger of driver fatigue, stressing the importance of increased awareness.

“Another potential risk to consider is the change in driver behavior following the outcome of a match. This forces fleet managers to be aware of outcomes which can potentially negatively impact mood and can “to be even on their aggressiveness level. This will help fleet managers proactively manage this risk.”

MasterDrive CEO, Eugene Herbert

With so many potential risks to consider, the FIFA World Cup may seem insignificant. “Unfortunately, however, this can impact your drivers with blood alcohol levels still above legal limits, increased fatigue and changes in driver behavior. On top of all this, be mindful of other changes that may result of the World Cup and manage them proactively,” says Herbert.

Posted by MasterDrive South Africa on Motorpress

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