Braxton White, an Army veteran and local school board member, says that for years, “Washington, D.C. attacked towns like ‘Braddock – a struggling steel town in southwestern Pennsylvania where Fetterman was previously mayor – writing “bad deals that sent our jobs away” and endorsing “drugs that are killing our kids”.
The ad then contrasts Fetterman, saying that “for 20 years he’s been living in a place like this, building, pushing, fighting.” He highlights his support for a $15 minimum wage, revitalized manufacturing, and “good American jobs.”
The 30-second spot, which begins airing Tuesday, will air on Fox News in the Pittsburgh, Scranton and Johnstown media markets. It will also air on broadcast television in Johnstown.
The campaign is launching another one-minute biographical spot that features Fetterman, the state’s lieutenant governor, himself. He filmed the commercial before suffering a stroke in May.
“People have tried to label me my whole life,” Fetterman says in the ad, wearing his black hoodie and athletic shorts. “I don’t look like a typical politician. I don’t even look like a typical person.
A narrator states that he grew up in York, played football in Reading, and raised his family in Braddock. The anti-DC theme is hammered home again, with the spot saying he’s running for the Senate “to take on Washington.”
“This is a race for the future of every community in Pennsylvania,” Fetterman says, as he talks about closing factories, rising prices and small towns being left behind. “These decisions were made for us, by people who don’t know us. And that’s exactly who we’re up against. Pennsylvania is our home, and it’s worth fighting for.
Fetterman’s remarks are a not-so-subtle reference to GOP Senate candidate Mehmet Oz, a longtime New Jersey resident who said he moved to Pennsylvania in 2020. Oz has additional ties to the state: He dated the University of Pennsylvania decades ago and married his wife at Philadelphia City Hall.
The second commercial, also from Tuesday, is airing on television in the Pittsburgh and Scranton media markets.
This is a relatively small ad buy: The Fetterman campaign said it was putting $250,000 behind the two spots from Tuesday through June 14. Fetterman’s spokesman, Joe Calvello, said “we expect to reinvigorate the buying every week as the GOP attacks continue to come in.”