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The announcement ends a month of bitter conflict between the U.S. tech company and Canberra, which was working on legislation that would force tech platforms to pay news publishers for content.

The deal “will allow us to support the publishers we choose to do, including small local publishers,” Campbell Brown, Facebook’s vice president for global information partnerships, said in a statement. She added that the company “is reestablishing Facebook news in Australia in the coming days.”

Last week, Facebook (FB) prohibits Australians from finding or sharing information on its service. The ruling – which appeared to be the most restrictive action the company has ever taken against content publishers – forced media organization pages and even some essential independent services to shut down.

Facebook has informed the government of its decision, according to Australian Communications Minister Paul Fletcher.

The announcement also came as the Australian Senate was discussing the latest version of the media law, first introduced last summer.

The initial version of the legislation would have allowed the media to negotiate individually or collectively with Facebook and Google (GOOGL) – and enter into arbitration if the parties cannot reach an agreement.

On Tuesday, the Australian government announced it would amend the code to include a provision that “must take into account whether a digital platform has made a significant contribution to the sustainability of the Australian news industry by entering into deals trading with news media companies, “among others. measures.

“The government has made it clear that we will retain the ability to decide whether the news appears on Facebook so that we are not automatically forced into forced negotiation,” Facebook said Brown. “It has always been our intention to support journalism in Australia and around the world, and we will continue to invest in news globally and resist the efforts of media conglomerates to advance regulatory frameworks that fail. ignore the real exchange of value between publishers and platforms like Facebook. “

Google, meanwhile, had already tried to get ahead of the new legislation by announcing partnerships with some of the country’s biggest media organizations, including Rupert Murdoch. News Corp (NWS) and Seven West Media.
Asked about Google’s partnerships last week, Australian Treasurer Josh Frydenberg hinted at the changes that were finally announced on Tuesday. He said that “if trade deals are in place, it changes the equation.”

– Kerry Flynn contributed to this report.


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