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Facebook expands Spotify partnership with new ‘Boombox’ project – TechCrunch


Facebook is deepening its relationship with music company Spotify and will allow users to listen to music hosted on Spotify while browsing its apps as part of a new initiative called “Project Boombox,” Facebook CEO said on Monday , Mark Zuckerberg.

Facebook is building an online audio player that will allow users to listen to songs or playlists shared on the platforms without being externally linked to the Spotify app or website. Zuckerberg highlighted the feature as another product designed to enhance the experience of creators on its platforms, in particular the ability of musicians to share their work, “essentially making audio a first-class type of media.” did he declare.

We understand from sources familiar with the Spotify integration that this player supports both music and podcasts. It has already been tested in non-US markets, including Mexico and Thailand, and is expected to arrive in about a week.

The news was revealed in an extensive interview with reporter Casey Newton about the company’s future activities in the audio world as Facebook aims to keep pace with innovative efforts such as Clubhouse and increased activity in the world of audio. podcasting.

“We think the audio will be a first class medium and that there are all these different products to build across that spectrum,” Zuckerberg said. “Of course that includes some areas that have been, you know, popular recently, like podcasting and some sort of live audio room like this, but I also think there are some interesting things that are under- explored in the region. globally. “

Spotify has already sustained a fairly product relationship with the Facebook and Instagram platforms. In recent years, the music and podcast platform has been integrated more deeply into Instagram Stories, where users can share content from the service, a feature also available in Facebook Stories.



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