Exploring the work of Aerosyn-Lex Mestrovic via Samsung Art Store – Samsung Global Newsroom

Aerosyn-Lex Mestrovic is an award-winning multidisciplinary artist whose work has been recognized and exhibited at prestigious institutions and venues such as the Museum of Modern Art (MoMA), Art Basel Miami Beach and even the White House. Her inspiration comes from a wide range of cultures, embracing a wide variety of mediums from fashion and film to live performance art and beyond.

His unique artistry exists at the intersection of art and technology, and he views the history and evolution of the two as inseparable. He sees technology as a transformative force – one that has and will continue to expand the art world – opening up new opportunities and encouraging artists to reimagine and refine their work. Samsung Newsroom sat down with Aerosyn-Lex to discuss his journey as an artist and how technology has become integrated into his work.

First encounters with multicultural inspirations

Q: Can you give us a brief overview of your artistic journey?

I have always been an artist and a creative person. Art and design are essential parts of my identity. I studied art from a young age and never stopped using creativity as my main means of communication. I’m grateful that my artwork and designs have been recognized by some of the world’s biggest institutions and brands, and I’m excited for what’s to come!

Q: Your early influences present a fascinating mix of diverse cultures, including Japanese calligraphy, Latin script, graffiti, and Slavic mysticism. How did you come across and choose to incorporate these distinctive elements into your work?

Very early in my life, I was exposed to calligraphy through a class I took during summer vacation. For some reason, the act of writing and all its cultural variations resonated with me. Whether it’s Japanese calligraphy or Western scripts, writing has become a huge influence on all my works. I think there is great power in the written word, and those words can take any form.

Q: How do you incorporate diverse cultural perspectives into your art? How does this resonate with audiences around the world?

Growing up as an immigrant in the United States in a culturally diverse region helped shape my identity. I have been fortunate to travel the world through my work and I strive to translate these experiences through my artwork. My goal is to connect with people on a subconscious level, regardless of their background.

Q: What inspires you to continue to push your artistic boundaries?

I am deeply inspired by the evolution of technologies and their ability to reach larger scales and audiences globally. Having worked in various global markets and industries, my goal is to share my work with the world, with the aim of leaving a lasting legacy.

Explore the full range of artistic mediums and projects

Q: Can you share a project that pushed you out of your comfort zone?

Many years ago I was asked to direct my first short film “SCRIPTURA VITAE” for the BBC and Channel 4 in the UK. It started as a simple concept, but it turned into one of the most impactful projects I’ve ever worked on. . I had to learn cinema while making the film! This unique work truly paved the way for many of my major projects that followed.

Q: Your extensive portfolio spans pop culture, fashion, technology and more. What inspires your choice of support for different projects?

My process varies greatly depending on the project. From designing fashion collections to creating live artistic performances for Carnegie Hall, the medium follows concept. There is no single approach that works for all of these varied applications of creativity.

I look at each project individually and try to find the best way to create a memorable and moving work or performance. I always start by thinking about a concept for a piece before trying to figure out the best way to represent it.

Q: You have collaborated with cultural icons and brands such as Jeff Koons, Nike and Mr. Children, and your works have been exhibited in renowned venues around the world. How have these experiences shaped you?

These are definitely some of my “greatest hits” and have certainly inspired me with confidence and motivation to push the boundaries of my work. However, the art industry can be a volatile and rapidly changing landscape. Nothing is guaranteed in an artist’s career — to maintain one’s artistic relevance, one must constantly move forward to redefine oneself.



▲ An interview with Aerosyn-Lex Mestrovic

Connecting artists and audiences through The Frame and Samsung Art Store

Q: How was your experience partnering with Samsung Art Store?

It has been truly incredible. I was thrilled to see so many acquaintances and new supporters contact me and mention that they had seen my work on the Art Store. It’s such a wonderful platform, and I’m excited to continue creating and creating work for it!

I really appreciate brands that understand the value of art and genuinely seek to support artists and their works. The art market has undergone a radical upheaval in recent years and I think it takes big players to bring innovative ideas to new platforms and new ways of interacting with a wide audience. I think Samsung does just that in a unique way.

Q: Can you tell us about the technique behind your ethereal ink paintings? How do they appear on The Frame?

My work is created using a completely hands-on, non-digital technique that I have developed over years of experimentation. These works began with my film “SCRIPTURA VITAE” and were later exhibited at MoMA. I love the way my work is presented on The Frame: seeing it live in people’s homes now is a great feeling. The aesthetics and calibration of the frame simply make it stand out!

Q: Can you recommend three of your favorite works available on the Art Store?

The beauty of the Art Store is that you can change the artwork to suit your mood. Some of my favorites are below, but check them all out! There will be more coming soon, so keep your eyes peeled!

▲ CHROMIS IOMELAS MMXXI (2021)

CHROMIS IOMELAS MMXXI (2021) comes from my “Living Paintings” series, which embodies the fluidity and movement in my process.

▲ VERSALIS DRIP MMXXII (2022)

VERSALIS DRIP MMXXII (2022) is a playful use of paint like a painting. This work is from a series of more recent works initially created under the name 60FT (20 meter) Murals for the Wynwood Arts District in Miami, Florida. The concept was to create a dynamic representation of fluid painting but play with the scale of the artwork that would be depicted within the context of trompe l’oeil.

▲ VERSAEL MMXXI BRUSH (2021)

VERSAEL BRUSH MMXXI (2021) introduces meticulous calligraphy that looks amazing in The Frame’s sharp 4k. This piece is a testament to my long-standing passion for calligraphy and the written word. These large paintings are infused with multicultural symbology and seek to find beauty in the pattern and rhythm of the calligraphic strokes and lettering used in the artwork.

Pushing the boundaries of art through technology

Q: Your work often mixes art and various forms of technology. How do you see this intersection shaping the future of art?

The history of art cannot be separated from the progression of technology. Their stories intertwine endlessly. As a huge technology enthusiast, technology is a space that I find endlessly fascinating and inspiring.

We are certainly entering a radically new era with the proliferation of artificial intelligence, and I am excited to be a part of advancing creative methods through technology. I’m really looking forward to working on projects in this space and am excited to combine them with the practices I’ve developed over my career.

Q: Can you give us an overview of some of the projects you are working on?

I am excited to work on major projects in various metropolitan cities including Tokyo, New York, Los Angeles, Riyadh, Dubai and Abu Dhabi. These projects range from large-scale installations for major hotels to huge digital art installations in entirely new city centers.

I’m also working on new projects in the gaming field, which excites me since I’m an avid gamer. I’m also launching my own collection of luxury Japanese whisky, sake, shochu and wine this year with award-winning Japanese distillery Nishi Shuzo. Finally, I’m looking to start a large art studio in Los Angeles.

There’s a lot going on right now, but I wouldn’t have it any other way!

Visit Samsung Art Store in The Frame to learn more about Aerosyn-Lex Mestrovićthe collection.